Fresh Awards introduce a free category for in-house design teams

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What do Apple, Starbucks, Facebook and Innocent Drinks have in common? They all have an in-house design team that has been an integral part of their business success.

This NEW award category is an opportunity to show design agencies that the design work of in-house design teams can often rival that of design agencies. It is a unique chance to prove to businesses and brands that in-house design teams can be a powerful business division and a competitive advantage.

The category is sponsored by make Your Words Work™, a design company challenging the traditional agency approach by empowering their clients to use design to transform their business from the inside out.

The judging criteria is as follows:

  • Must show evidence that the in-house design team added value to the project that went beyond pure styling
  • The execution could rival that of a design agency
  • Bonus points will be gained for evidence of any internal challenges that were overcome to exceed the company’s expectations of what the in-house design team could deliver


The judging panel
We have a fantastic judging panel of creatives that demonstrate excellence when it comes to leading in-house design teams, not just in the UK but globally.


Emma Sexton
Founder & Creative Director of Make Your Words Work™

Emma Sexton has over 16 years graphic design experience working with brands such as Barclays, Boots, Coke, Disney, L’Oréal and Unilever. She has a proven track record of leading, building and transforming creative teams into profitable and highly respected design practices. She holds an MA in Design Management from the London College of Communication and is a trained business coach. Emma has been a winner of the Kantar Inspiration Award, WPP WPPed Cream Award and the Future 100 Award. Emma is also a Director of SheSays.


Tom Uglow
Itinerant Creative Director for Google

Tom Uglow started Google’s Creative Lab in Europe and now works in Sydney, Australia on exploratory projects and creative ideas that help connect Google, Android and YouTube with users. Previous projects include the Web Lab, Life in a Day, buildwithchrome, and the YouTube Symphony Orchestra. Most of his projects are collaborations with charities, agencies and cultural organizations around the world to find new forms of practice using digital tools. He speaks on innovation around the world; blogs on digital creativity; he is a trustee for D&AD & AWARD and has judged, presented, and enthused on TV, online, and in print. He is a Sunday-coder, a traditional creative, and a fuzzy strategist.


Dee Cooper
Creative Director at Decide

Dee is a consultant who specialises in customer experience and helping brands develop their offer. Using her unique understanding of brand, design and service to create products and services, which differentiate their organisations in the market place.

Dee was Director of Product and Service for Virgin Atlantic, where she was responsible for the entire customer experience ensuring it was the best in the industry. During 16 years, she led most of the airlines innovative successes, including the Upper Class Wing, Clubhouses and the famous £105M Upper Class Cabin. Ensuring that Virgin Atlantic delivered a differentiated customer experience which drove passenger choice and business profitability.


Barney Hawood
Assistant Director of Communications/Creative at World Society for the Protection of Animals

Barney Haward is a designer and a strategist who likes to design for the real issues in life. His previous position was creative director at Oxfam. He is currently Assistant Director of Communications - Creative at The World Society for the Protection of Animals (WSPA) helping them rebrand.  He has designed for Oxfam, ONE Campaign, Institute of Development Studies, Friends of the Earth, Amnesty International, Cambridge University Press, Rural Revival, Ashmolean Museum, Cuba Solidarity Campaign, WSPA and The Wildlife Trust. Barney has been published in eye magazine and has been a guest speaker at the London College of Communication.

Lisa Sergent
Manager for Global Brand Identity for Barclays

Lisa is a specialist in brand and design strategy and leading in-house design teams. She started out leading in-house teams for management consultancies and investment banks. In 2006 she joined ITV as Head of Design, assembling a new team to produce brand communication campaigns for programmes, channels and the company. She then joined PKF, a global network of accountants, as a consultant to transform their brand expression and create a more efficient and capable design unit. Lisa is currently Manager for Brand Identity at Barclays, overseeing brand expression, design, creative and voice across all media for the business.


Stanley Hainsworth
Founder and CEO of Tether

Stanley spent several years at Nike as a Creative Director before joining the Lego Company as their Global Creative Director. After these successful positions, Stanley joined Stabucks to lead the creative aspects of Starbucks Coffee Company and all associated brands including Hear Music, Tazo Tea, and Ethos Water. He and his team of designers, illustrators, web designers, writers and program managers were constantly challenged to find new ways to connect with customers in unexpected, brand-enhancing ways. After nearly twenty years working for three incredible brands Nike, Lego and Starbucks Stanley decided to go off and start his own creative company called Tether. He is a former board member of AIGA (American Institute of Graphic Arts), a featured speaker on Brand Design worldwide and the recipient of awards from ID Magazine, Communication Arts, The Library of Congress, Graphis, Type Directors Club, HOW International, HOW Regional, NW Design Awards, PRINT International, AIGA National, AIGA Regional, Rosie’s, POP Times, and Communication Arts Illustration, Retail Interiors (Best International Store and Best Retail Theater) and MAPIC (Best Retail Store).


Where and when?
Fresh 2013 is much more than an Awards Ceremony. It’s a three day celebration of creativity and innovation across all of the Fresh genres: Advertising, Design, Broadcast, Media, Digital, Public Relations and Communications.

This year they are celebrating their 10 year anniversary with a ‘Freshtival’ which will run from Wednesday 26th September to Saturday 28th September 2013 in Manchester.

There will be first class industry speakers, workshops, interactive events, hangover breakfasts, displays of work, exhibitions, shop window displays, a battle of the agency bands and a huge freestyle football competition.


Wednesday 25th September 2013
The Fresh PR Awards, The Open Centre

Thursday 26th September 2013
Battle of the Bands
Lime Bar, Lowry Outlet Mall, Salford Quays

Friday 27th September 2013
The Fresh Creative Awards
Manchester United, Salford Quays

The deadline for entires is 21st June 2013 and it is FREE to enter.



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