Industry

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D&AD Professional Awards 2019 winners and rankings

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The 57th D&AD Professional Awards Ceremony took place last night (23 May) at a ceremony in London where six Black Pencils – the highest accolade - were awarded.

Droga5 was awarded a Black prize in TV Commercial Campaigns and Furlined also picked up a Black Pencil in Writing for Film for the New York Times campaign The Truth is Worth It. The campaign, which consists of multiple videos one of which is below, looks to shed light on the rigor behind the journalism and unveils the lengths reporters go to find the truth.

 

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Droga5

BWM Dentsu also earned a Black Pencil in Digital Design for its Project Revoice campaign for The ALS Association. Project Revoice is a digital voice clone that integrates with text-to-speech devices giving people with ALS (Motor Neurone Disease) the ability to speak in their own voice, even after they physically can’t.

 

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BWM Dentsu

Wieden+Kennedy claimed a Black Pencil in Integrated for its Dream Crazy campaign for Nike, led by the controversial NFL quarterback Colin Kaepernick. On the 30th anniversary of its 'Just Do It' slogan, the brand celebrated athletes who dreamed crazy, with household names from Serena Williams.

 

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Wieden+Kennedy

Xbox Adaptive Controller by Microsoft also won a Black Pencil in Product Design for a unified hub for devices that helps make gaming more accessible. The tech was designed primarily to meet the needs of gamers with limited mobility.

 

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Microsoft

Viva La Vulva by Somesuch and AMV BBDO for Libresse won a Black Pencil for Direction with their campaign designed to foster an open, positive culture to enable women to feel proud and comfortable about talking and caring about their genitals.

 

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AMV BBDO and Somesuch

In total, 720 Pencils were awarded during D&AD Judging in 2019. The breakdown by level is as follows:

6 Black Pencils (2 Advertising, 2 Design, 2 Craft)

58 Yellow Pencils

196 Graphite Pencils

460 Wood Pencils

889 Shortlisted entries

Company rankings

Top 3 Advertising Agencies of the Year:

Droga5 (D&AD Advertising Agency of the Year 2019)

adam&eveDDB

McCann New York

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Droga5

Top 3 Design Agencies of the Year:

Jones Knowles Ritchie (D&AD Design Agency of the Year 2019)

SERVICEPLAN

Apple

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Jones Knowles Ritchie

Top 3 Production Companies of the Year:

Academy Films (D&AD Production Company of the Year 2019)

Furlined

Somesuch

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Academy Films

Top 3 Clients of the Year:

Apple (D&AD Client of the Year 2019)

The New York Times

Mars

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Apple client team

Country rankings

The US topped the country rankings with the UK coming second and Germany third. 

Top 10 countries in 2019:

  1. US                                   223
  2. UK                                   158
  3. Germany                         40
  4. France                             36
  5. Brazil                               32
  6. Japan                              27
  7. Australia                          23
  8. Canada                            16
  9. South Africa                     15
  10. Spain, Colombia, China  14 (each)

 

Next winners

This year also saw an additional 17 Pencils awarded to Next winners. Next is a new D&AD Award subcategory for 2019 introduced in order to recognise individual creatives, designers and crafts practitioners who have worked for no more than three years in the creative industries.

 

Collaborative award

The two winners of this year’s Collaborative Award were adam&eveDDB and John Lewis & Partners (Advertising) and Design Bridge and Fortnum & Mason (Design). The D&AD Collaborative Award, launched this year, is a special award for client collaborations to applaud brave and innovative collaborations between clients and agencies alike. The award is designed to celebrate collaborations which have produced a successive body of work achieving outstanding creative excellence and success over several years.

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John Lewis and adam&eveDDB

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Design Bridge and Fortnum & Mason

President’s Award

This year the President’s Award, the highest D&AD accolade reserved for a chosen few from the creative world, goes to artist and stage designer Es Devlin.

Network of the Year and regional rankings will be announced in early June 2019.

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Es Devlin

 

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