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Creativepool Annual 2020 winners announced

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The fifth Creativepool Annual celebrates the best in the industry from 2019

The Annual 2020 winners have been announced, featuring people and companies who have achieved creative excellence in the past year. Now in its fifth running year, the Creativepool Annual celebrates the best professionals, projects and companies in the creative industry, with a diverse mix of agencies, brands and individuals taking part in the 2020 edition.

Creativepool awarded 187 prizes, of which only 22 were the prestigious Gold. With over 2,500 entries submitted and 20,000 votes cast during People's Choice, this year was the most successful yet for the Annual and it features some of the most groundbreaking campaigns and projects in the history of Creativepool.

The Winners

The highest honour, Agency of the Year, was awarded to AKQA, who also won the category's People's Choice and several prizes for their 2019 projects and achievements. The agency won a Silver in Effectiveness for HP Omen: Omen Challenge and a Silver and People's Choice in Web for Rolls-Royce Motor Cars - The Perfect HostBecky Swarbrick, designer at the agency, was also the People's Choice for Emerging Talent of the Year.

Zulu Alpha Kilo scooped Independent Agency of the Year, with an impressive portfolio of work and business initiatives. The agency won several prizes for its 2019 projects, including a Silver for #UnravelHate in Advertising: Digital and two Bronzes for the #RainforestFireChannel Campaign, in Integrated and PRTaxi Studio, last year's independent agency, has barely faltered for this year's awards and it was awarded People's Choice instead.

Small Agency of the Year went to We Are Pi, who also won a Bronze for the Desigual rebrand (Branding) and a Silver for Party Posters (Graphic). The Dubs was the People's Choice for the category. The agency was also awarded People's Choice in Publishing with its Little Book of Data 2.

Dominating across the whole panel of judges, Sherlock Communications was awarded both People's Choice and the prize for PR Agency of the Year. The agency also scooped a bronze and People's Choice in the PR category, with its Pimp My Carroça project.

Momentum Worldwide was awarded the prize for Best Agency to Work For, with Critical Mass (2019's winner) being recognised People's Choice.

This year also saw the introduction of a brand new category to celebrate the unsung heroes of the creative industry: Creative Services Company of the Year. The new category received widespread praises from the industry and the prize was awarded to Ambassadors, with TonyG Ltd winning People's Choice.

Other notable winners in the night include ENGINE, who won a Gold prize for its Bitter Bond animation film for Born Free, AMV BBDO, who won Branded Content's Gold and People's Choice with Viva La Vulva, and the creative team made up of Ryan Delaney and Emma Thomas, the first creative team to win Emerging Talent of the Year. The list also includes FCB Canada, Leo Burnett Taiwan and TM, Mother London and Russian network RT, in one of the most global and diverse lists of winners in the history of Creativepool.

The Influencers of the Year

For the first time in the history of Creativepool, the prestigious Influencer of the Year award was recognised to four figures in the industry: Aaisha Dadral, CEO and Founder of CRAVE, Karen Blackett, UK Country Manager at WPP, and Matt Eastwood, Global Chief Creative Officer at McCann Health. Podge Events Founder and Organiser Phil Jones was awarded People's Choice.

You can view the Top 100 Creative Influencers of the Year on this page.

Celebrating creative excellence

A testimony to creative excellence all around the world, the Creativepool Annual is a prestigious award, gathering the creative industry to celebrate creativity once a year.

"We are proud to unite creative professionals, companies and agencies under the creative industry's 'most' award," Founder of Creativepool Michael Tomes said. "Though this challenging year has put a strain on the final delivery of the awards, causing mild delays, we are proud to say that the Annual 2020 is one of our 'most' successful, diverse and vigorous editions of the awards yet, a testimony to the strength and power of the creative industry in such difficult times. We would like to thank our incredible and diverse panels of judges, all the companies and individuals who entered this year, as well as our amazing and ever growing community who made this all possible. From the bottom of our hearts: thank you for choosing creativity every year."

Below is a selection of pictures from Gold winners work.

See the winners

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