ad: Annual 2024 Now Open For Entries!
*

Cassetteboy, Visualise and The Foundry talking creative automation with DARE

Published by

A couple of weeks ago, The Foundry, purveyors of creative software (who've worked with folk like Disney and Pixar and are the brains behind the tools that make more or less all modern CG movies possible) hosted an evening on 'creative automation'. Joined by DARE, Visualise and Cassetteboy, they went deep into what automation means - and what it doesn't mean - to them.

Automation, it turns out, isn't all about robots.

Creative automation, explained David Atkinson of The Foundry, is less trying to replicate human behaviour and cognitive ability,  and more replicating the execution portion of what people can do. Doing the boring parts that take thought but are still laborious for you, the doer, in other words.

*

The Foundry with their software, David said knowingly, are out to make everyone's creative output easier. Sounds promising!

There was also some insightful and funny stuff from Cassetteboy, who are actually two people, calling themselves Mark and Simon.

“We basically take other people's copyrighted material and re-edit it without their permission. As such, we live in constant fear of getting sued, hence these ridiculous and rather ineffective disguises," they say. Here's one of my favourite examples of that:

 

I'll let them do the talking, though. Here's a link to the whole seminar - other than David and Cassetteboy's bits, it's also got Matt Shannon from Visualise talking about the relationship that creative automation has with their VR world. It's neat. Check it out!

 

Comments

More Industry

*

Industry

10 top tips to help you win creative awards

After 11 year's of running The Annual we've picked up a few key pointers on how to craft a winning awards entry. Below is the Top 10 tips from ourselves, previous judges and winners on how to create the perfect submission. 1. Tell A Story An...

Posted by: Creativepool
*

Industry

Annual 2024 - Who will see your work?

Will my work get seen by the "right" people is a key question when deciding on whether or not to enter any award. As a part of our commitment to making The Annual the "Most Award" we make sure that your entries are delivered to, and downloaded by,...

Posted by: Creativepool
*

Industry

The Top 10 Most Asked Questions About The Annual - Answered!

The next Annual deadline is just a few days away! To help you with your submissions we have collected answers to the 10 Most Asked Questions about The Annual. 1. How do I submit my work? It all starts on your Creativepool profile. Choose the work...

Posted by: Creativepool
ad: Annual 2024 Now Open For Entries!