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Your type on paper: How brands can hit it off with Love Island in 2019

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Love Island is now ITV2’s most watched show ever, which has made brand association with the programme highly desirable.

The launch of the fourth season of the reality TV show last year, which follows a group of twentysomethings in their quest for love under the Spanish sun, attracted nearly three million viewers, including almost 50% of those in the highly-desirable 16-to-34 age bracket. The show’s

 

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