Features

*

Why the right music is key to cracking Christmas campaigns

Published by

*

By Heather Andrew, UK CEO, Neuro-Insight...

With Christmas ad spend set to hit an all-time high, the race is on again to achieve the coveted most memorable ad.

Previous years have taught us that the aim of the game with festive spots is emotional storytelling with a creative twist – a formula that has arguably been owned by the likes of John Lewis for the last decade.

Emotionally-driven narratives don’t just create that all important ‘aaah’ factor at Christmas – they’re also highly effective

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Features

*

Features

In defence of side hustles

Creative at Revolt, co-founder of social enterprise CRACK + CIDER and D&AD judge for Side Hustle, Scarlett Montanaro has a penchant for purpose. Exploring the deeply personal and complex relationship she has with her passion project, she writes about...

Posted by: D&AD
*

Features

Industry Influencers: Javier Suso

Javier Suso, CEO of VCCP Spain, talks about increased competition for ad agencies and what his company is doing to combat that threat in this industry influencer interview. He also outlines the importance of company culture, how his former bosses...

Posted by: Industry Updates
*

Features

Industry Influencers: Amelia Torode

In a new series of interviews with some of the people who made Creativepool's top 100 industry influencers shortlist for the Annual 2019, they offer insight on their business strategies, company culture and vision for the future. First up, Amelia...

Posted by: Industry Updates