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Why brands are striking a chord with emotive campaigns this Christmas

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This November – just like every November in recent years – the nation waited in anticipation for their favourite Christmas ad to officially usher in the beginning of the festive season.

Below, Greg Clark, MD of Sheffield-based creative agency, Uber, examines how seasonal spots have evolved and how the most successful brands seem to have made commercial messaging a secondary objective this year...

No matter how cynical we are, Christmas has a reassuring habit of filling us

 

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