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What a beauty salon can teach you about politics

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A weekly roundup of the most important news from the advertising awards world

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The Art Directors Club of Europe honored “We Are The Superhumans” for Channel 4 by 4Creative with a Creative Distinction Award.

The prize was created in 2015 to award a special piece of creative work that transcended the industry.

“We Are The Superhumans” is only the second campaign to receive the Creative Distinction.

 

And also

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Story of the Week: Dubai Lynx

This week, the Dubai Lynx revealed the winners of its 2017 edition.

Our favorite awarded campaign was “Micropolitics: Suzy’s Beauty Salon” for Mada Masr by J. Walter Thompson Duabi that won the Grand Prix in the Film Craft category.

Here are the Grand Prix winners of the Dubai Lynx 2017:

#branded content #entertainment #digital #social

Tummyfish

  • U4HK
  • Memac Ogilvy & Mather Dubai
  • UAE
  • #creative effectiveness

The Good Note

  • Bou Khalil Supermarché
  • J. Walter Thompson Beirut
  • Lebanon
  • #design #corporate image #communication design #posters

Veils Of Pride

  • Tathqeef
  • Grey Dubai
  • UAE
  • #direct #healthcare #ambient media

Footnote For The Breast

  • Medcare Women & Children Hospital
  • The Classic Partnership Advertising Dubai
  • UAE
  • #film #food

Green & Sungold Kiwis

  • Zespri Kiwifruit
  • Blue Barracuda Dubai
  • UAE
  • #film craft #direction #publication

Imagine The Politics In Politics

  • Mada Masr
  • J. Walter Thompson Dubai
  • UAE 
  • #innovative technology

The App That Creates Real Life Speech Bubbles

  • Spuble
  • Memac Ogilvy & Mather Dubai
  • UAE
  • #integrated #telecommunication

#postwisely

  • DU Dubai
  • Leo Burnett Dubai
  • UAE
  • #interactive #multi-platform campaign

#postwisely

  • DU Dubai
  • Leo Burnett Dubai
  • UAE
  • #media #service app #sectors #financial product #business product #services #commercial #public services

The Campaign That Never Saw The Light

  • Saudi Telecom Company
  • J. Walter Thompson Riyadh
  • Saudi Arabia
  • #mobile #mobile games

The Hammam Fighter

  • Orange
  • FP7/TUN Tunis
  • Tunisia
  • #outdoor #durable consumer goods #indoor posters

Sunglasses / Bag / Make Up / Shoes

  • The Cartel
  • Y&R Dubai
  • UAE
  • #pr #special promotion #sectors #travel #leisure #retail #restaurants #fast food chains

Trump

  • Royal Jordanian
  • Memac Ogilvy Advize Amman
  • Jordan
  • #print craft #outdoor craft #art direction

Make Up / Shoes

  • The Cartel
  • Y&R Dubai
  • UAE
  • #print #publishing

Shoes

  • The Cartel
  • Y&R Dubai
  • UAE
  • #promo #activation #sectors #fmcg

One-Drop Bottle

  • Pril
  • TBWA\RAAD Dubai
  • UAE
  • #radio #bookstore #travel #leisure #retail #restaurants #fast food chains

Anna Politkovskaya / Bertolt Brecht / Liao Yiwu / Marquis De Sade

  • Kinokuniya
  • J. Walter Thompson Dubai
  • UAE
  • #for good #woman rights ngo

Legally Bride

  • KAFA
  • Leo Burnett Beirut
  • Lebanon

Out of the 56 jury members:

  • 32 (57%) were male
  • 24 (43% ) were female
  • 40 (71%) were from Europe
  • 5 (9%) were from North America
  • 0 (0%) were from South America
  • 6 (11%) were from Asia
  • 2 (4%) were from Pacific
  • 3 (5%) were from Africa

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Quote of the Week

"If marketers knew how marketing works, they wouldn’t keep falling for gurus using their very own tricks."

Shann Biglione on Twitter

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