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We all need to prepare for deepfake technology

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At Connect: London this week, Stuart Wilson, creative director at McCann Central, will host a session about deepfake technology and look to take the audience on a journey around the subject.

Deepfake is an AI-based technology used to produce or alter video content so that it presents something that didn't actually occur. Wilson says attendees should expect to be given “the wobblers” as he highlights how the lines have blurred between what’s real and fabricated information in the media, but the presentation aims to reassure people that there are plenty

 

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