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The most effective interactive Instagram posts for 2023 | #MarketingMonth

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Instagram marketing is changing every couple of months, and what used to work in 2022 might not work today. Interactive marketing is one of the areas where the platform has become a leader in the social media sphere. Here are a couple of interactive Instagram post ideas for you to try in 2023 to boost your visibility and engagement.

Challenges

These are great for engaged audiences to get more interaction on the post. You might want to wait until you have a couple of thousand followers, but you can try it at any time.

Why do it

Most brands are doing this type of interactive marketing to get more engagement and rank their branded hashtags higher.

How to do it

You can ask people to publish a photo on their account and use your branded hashtags. They will need to tag their friends in the post, which means you will potentially get more followers. Your followers’ connections are likely to be your audience.

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Pop Quizzes

If you are in a particular industry and most of your followers work in the same area, you can create a pop quiz. However, it can be about anything that your audience is interested in; for example, a celebrity pop quiz would do well among younger females.

Why do it

To get your engagement rate up and to get more interaction on your page. Remember, your followers are likely to interact with your content if you ask a question they know the answer to.

How to do it

Think about a quiz that is relevant to your industry and your audience’s lifestyle. It has to be easy enough for enough people to answer, but also challenging enough, so people are motivated to answer.

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Transition Reels

Reels are the queen of Instagram content in 2023, and - combined with stories - you can really double your audience. It is a great visual effect that keeps eyeballs on your content for longer.

Why do it

To visually please and engage with your audience. You will get more interaction on your reels, and look more professional on Instagram.

How to do it

You will need your phone on a tripod and use the transitions app to insert different types of transitions in your reels. The most popular ones are: finger snap, clapping, spin, swipe, and jump. Experiment with these transitions and capture people’s attention.

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Q and A Sessions

Host a Q and A session if you would like to establish yourself as an expert or want to improve your brand credibility. This tool is great for content creators who are launching a new programme, hosting a webinar, or looking to sell out events.

Why do it

To survey your audience and tap into their thinking. To understand the problems they are facing, and to establish yourself as an expert in the field.

How to do it

You will simply have to add a “questions sticker” on your Instagram story. So, when people click on the sticker, they can type their question. Once you have collected the questions, you can host a live Q and A session to answer them. Don’t forget to tag people in the live when you answer their questions.

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Polls

Engage with your audience through stories by turning them into polls. It’s a great way to find out more about your followers and engage with your fans. You can later on publish the results in a screenshot for more interaction, or create a live discussing the results

Why do it

To learn more about your audience. You can ask them when they are online, what their time zone is, whether they prefer one type of content or another… the list is endless. You will be able to adjust your content to their preferences in the future and make your Instagram marketing more successful.

How to do it

To create a poll on Instagram, you should ask a question first, Then add a poll sticker with two answers that are clickable. Alternatively, you can add a sliding scale icon to get votes. You can share your story post either with all your followers or just your close friends. Later on, you can share your results with your followers.

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More Interactive Stickers

Stories come with loads of interactive stickers. We have mentioned a few above, but did you know that you can ask people to message you with a sticker? The “DM Me” sticker is perfect if you are giving something away, for example, and want people to request it via DM. Countdown stickers are great when you have a special offer on for a limited time. It creates a sense of urgency and motivates people to buy,

Why do it

Simply to get more engagement, interaction, or get more sales. People want to feel like they are in control and are involved in a conversation with the brand.

How to do it

Whenever planning your Insta stories, make sure that you add a sticker that is relevant to the content. Use the Instagram app and the stickers feature to choose the right ones.

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Now you have it! Some food for thought creating amazing and engaging content on Instagram. Have we missed anything? Please let us know in the comments.

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