Simon Richings, ECD at digital creative agency AnalogFolk, will appear at Creativepool's Connect: London festival next week alongside Miguel Alvarez, director of technology, to offer insight on how artificial intelligence (AI) can be harnessed as a unique opportunity for creatives.
But the talk will look to steer away from simply demonstrating it as a means of replicating human activity and instead highlight its potential for solving 'impossible' problems.
“You’ve got the hype cycle; that curve where everyone’s saying, ‘oh my god, look at this new thing’ whether