Spotlight: Craig Matchett


"Its so important to enjoy yourself and take pleasure
from looking at things - view the world like a painting.
Everything has a beauty."

-- Craig Matchett








Describe your work in one sentence.
The result of a natural sensibility of shape and colour with an obsessive view towards research and discovery.

What's the most important thing you've learnt in your line of work?
That you should never stop, when you fail or don't get something you wanted. You shouldn't allow that to put you down. You should use that failure or rejection and channel it into something positive. I've learnt you will hear no, just as much as yes.

What attracted you to your chosen field?
I think design is one of the few jobs where you can think about absolutely everything. It rewards such a board range of interests that it only seemed right for me and my obsession and ability to find intrigue and pleasure in everything.

Tell us about your best project to date.
I was so grateful to be asked while in my second year at Art School to produce a range of merchandise for RIBA and the Le Corbusier exhibitions.


What sets you apart from your competitors?
I'm youngand fresh, I have an intrigue for the world. I'm brilliant at finding the new and exciting in everything.

Tell us a random fact about yourself.
Sadly, I've seen the film Men In Black over 100 times after the tape being stuck in my video player for about 2 years when i was younger.


If you could work on any project for any company/organisation, what would it be and who would it be for?
N.A.S.A - I'd love to take a roll in creating a brand system. Taking into account every aspect of what they do. I'd love to spend months on the research stage of the project and really pick through with a fine tooth comb, every tiny aspect and then create a beautiful, practical adaptive system of branding that would stand the test of time and speak without language.

What's your favourite bit of kit?
My Moleskine Soft Cover Plain Notebook Extra Large and a Rotring Isograph Mechanical pencil.

What frustrates you the most about your job?
When there just isn't enough time. I'm a keen believer that Friday always comes to quick.

What pearl of wisdom can you offer to someone thinking about starting out in your industry?
Go to Art School its an amazing process complete changed how i think and view the world it gave me so much time to explore and experiment. I also think its so important to enjoy yourself and take pleasure from looking at things - view the world like a painting. Everything has a beauty.

If you could have ONE super power, what would it be?
I'd love to create a chrono bubble around me that slowed time down around me. Could be useful, for an extra hour in bed, an extra 6 hours on that project.

What do you like about Creativepool?
The huge selection of portfolios, i think its great when ever you get such a big range of works together. Its a brilliant snap shot into the industry and fun to look through. It should also keep other people in the industry on there toes and remind them to stay fresh and hungry.


What's your favourite song of all time?
Perhaps not of all time but Its something i can not stop listening to right now (addictive). Its Kiss the Sky by Shawn lee and Nino Moschella, It's that song from the Clarks - Walk Tall adverts.

And finally, what can a prospective customer expect from you?
They can expect a fresh faced excited designer. Someone who is very understanding and will push and explore every thought and idea. A human being who understands beauty and communication.

If you would like to step into the Creativepool Spotlight, email us with us examples of your work or a link to your site or profile.


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