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Spotlight... Rob Pratt, Senior Designer & Art Director

Published by
Rob Pratt

Brand & Deliver


Job title
Design Director


Social media
Twitter: @prattrob

Tell us a bit about what it is that you do

I’ve worked across iOS apps, websites and digital campaigns as well as print, branding, art direction, storyboarding and creative for a number of corporate clients, boutique companies and creative agencies.

I truly believe that a designer should avoid being a ‘specialist’ and embrace every area of design.


How long have you been working in the *Design* industry?

8 Years now. It’s gone quick.


What got you started on this career path?

Collecting stamps. I love the format, the small amount of space to play with and the purity of it all. Nothing is wasted because it can’t afford to be.


Describe your work in 140 characters.

Clean, clear and based on a strong idea.


What makes you stand out from the crowd?



Tell us about some of the clients you've worked for/campaigns you've worked on

I’ve worked with large corporates, such has HSBC and IBM all the way through to boutique fashion brands and everything in-between. Recently I’ve been doing a lot of broadcast work, including title sequences and channel branding.


What's been your favourite to work on?

A recent pitch that I’m pleased to say we won. Unfortunately I can’t say what it is, however it will be everywhere from July onwards.


What was your most successful outcome?

Apart from the recent pitch win, I would say the Jungle rebrand, it allowed me to work across all areas – from branding to digital, print, signage and motion graphics. A fully integrated branding job. The business cards are nice too.


If you could work on any project for any company/organisation, what would it be and who would it be for?

The company would be Pentagram, the client would be V&A.


What's been the most important lesson you’ve learnt along the way?

Fill your brain with as much research as possible about the company/product/brief and then forget it all.

The best ideas come when you’re thinking about something else.


What's the best advice you've ever received, and who was it from?

‘If the devil is in the detail you can be sure that God is in there too’. Paul Belford.


What's your favourite bit of advertising, new or classic?

Tango ‘Orange Man’. I would love to have been in that pitch.


What gadget, gizmo, or tool can't you live without.

My iPhone


What is your favourite app?

Streets of Rage 2


Tell us a random fact about yourself.

Tonic water brings me out in a full body rash when consumed in large quantities.


If you were given a super power, what would you choose?

Ability to travel through space and hangout on foreign planets.


If you were a biscuit, what sort would you be?



Where would you go in a time machine?

To April 23, 1994 and the Fedex boardroom during Landor’s logo unveil. I want to find out if they really meant that hidden arrow or if it was just a huge happy accident. And if they did intend for the arrow then they must have intended the ‘spoon’ in the first ‘e’.



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