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Spotlight... Nick White, Digital Designer

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"I'm a Middleweight Digital Designer with a specialism in all things mobile; be it apps, sites, ads or tablet stuff. I'm currently getting to grips with the responsive design trend that is taking over the world and am making a concerted effort to branch out into online work a bit more. I'm also a sucker for a bit of flat colour UI."

Nick White

Sponge Ltd


Job title
Digital Designer
Twitter: @itsnickwhite
LinkedIn: Nick White
Website: Nick White



How long have you been working in the Digital industry?

About 5 years now, focusing on mobile UI/UX design for 3 of them.


What got you started on this career path?

I had a pretty tough time trying to secure any work placements coming out of uni and it knocked my confidence in my design abilities quite a bit. I eventually took an internship (becoming permanent) which involved working in design, marketing, operations and even sales, allowing me to get a taste of a few different areas to help me really define what path I wanted to take. It did the job as it reinvoked my desire to carve out a design career for myself, whilst giving me a broader experience of the industry as a whole. Around this time mobile was really starting to makes waves and I knew this would be an exciting part of the industry to be part of. I got on board as a Digital Designer with a Mobile Marketing Agency and never looked back!


Describe your work in 140 characters.

User centric with a strong emphasis on simple journeys and simple interfaces.


What makes you stand out from the crowd?

Brightly coloured t-shirts


Tell us about some of the clients and campaigns you've worked on

Mobile sites for McDonald's Monopoly Fortunes, Ted Baker, The Sun, Jigsaw and MTV. Apps for Waitrose, The Sun Dream Team, The Mirror Football and View, along with a lot of pre-installed material for Motorola devices in the US/LATAM markets. It's been pretty exciting.


What's been your favourite to work on?

McDonald's Monopoly Fortunes has been an interesting project that has recently gone live. It was the first project given to me at a new agency and was hugely rewarding to work on such a significant annual campaign for one of the world's biggest brands. Although there were challenges reinterpreting how the desktop site would translate to the mobile screen (the desktop site being created in tandem by another agency), overcoming these obstacles was what made the project so satisfying. McDonald's envisaged this year's promotion being the biggest yet for mobile, so streamlining the site to put in half the amount of API calls (clicks) per user compared to the desktop site was a great achievement.


What was your most successful outcome?

I'd say the outcome with McDonald's featured above was pretty successful, as well as the Waitrose app being selected as App of the Week in the iTunes Store.


What's been the most important lesson you’ve learnt along the way?

To always keep yourself open to new directions and experiences, as you never know what's round the corner...oh, and to make sure you save your work after every change you make, having to redo designs after a computer meltdown is not fun!


What frustrates you the most about your job?

"5 minute job" requests


What's the best advice you've ever received?

Don't try and be everything to everybody, be confident in yourself and your own abilities and let everyone else worry about what they're thinking.


What's your favourite bit of advertising, new or classic?

I'm a big fan of the Old Spice ads, I have quite a twisted sense of humour and they get me every time.


What gadget, gizmo, or tool can't you live without.

OK I know I'm going for the really unoriginal answer here but I've gotta say my iPhone...what did we do before smartphones?


What is your favourite app?

Can I have two? Summly is one that has really turned it round for me. When it first came out I didn't really 'get' it, it was ugly and I didn't really feel like it was making the most out of a really clever idea. After a complete overhaul it is now hugely appealing in it's simplicity, I'm not surprised Yahoo spent so much money acquiring it. It's a great example of how carefully considered UI design can make a huge difference.

The other app that I've been having a lot of fun with lately is Rando. The premise is simple, take a photo of something through it's peephole camera, send it off to another randomly selected Rando user around the world, then wait to receive one back from a different user. The beauty of this lies in the fact that there is no option to share any of these photos and you will never know who yours are sent to or who you receive them from, only the locations. It's like the anti-Instagram, it shouldn't work but it is really addictive!


Tell us a random fact about yourself.

I was involved in a full scale city flood alert lockdown whilst on holiday in Australia.


If you were given a super power, what would you choose?

Invisibility all the way.


If you were a biscuit, what sort would you be?

A fig roll, not everyone's cup of tea but a favourite of those with good taste.


Where would you go in a time machine?

Somewhere in the future.


A big thanks goes out to Nick for spending the time to talk to us, and tell us more about the story behind his amazing profile. Take a look at his profile and connect with him to make sure you're first to see what he's working on next.



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