Inspiration

ad:
*

Side projects are not a waste of time

Published by

I’ve heard a lot of talk, especially during the current climate, around whether or not graphic designers should consider creating their own side projects. Opinions tend to vary quite widely on the subject – some designers see them as somehow a waste of their time, in that it takes them away from doing paid work, and perhaps sends the message to prospective clients that they’re not so much in demand. Others think that they’re a great way of doing something ‘out of the norm’ and taking it as an opportunity to expand design portfolios, and indeed knowledge within the field of design.

While I can see both views, I think that, done right, they can enhance a design portfolio, and even lead a designer off in a new direction that might not have been possible within ‘the day job’. In fact, I myself published a book showcasing my design journey, and am currently organising some events promoting local designers, both of which were things that have come as a result of my own passion and desire to push myself beyond what I normally do.

Are side projects a waste of time?

As creatives, it’s easy to get bogged down in doing work for others, so occasionally doing things that come from our own passion can be a welcome release, and an excellent way to inspire us. I’ve found that, in doing these side projects, I have so often been inspired to try different techniques and designs for my client work, too.

*

Above: Spectra Kinetic Sculpture by Accept & Proceed

Looking around at other agencies, there are some examples of side projects that have been so successful, they have enabled the agency to take on completely new projects that they might never have had the opportunity to bid for under normal circumstances, like London agency, Accept & Proceed, who created a kinetic sculpture representing the impact of meteors on the surface of the moon that led to a commissioned project for NASA. Okay, that might be an extreme example, but you never know…

Below: Grace-FO Display by Accept & Proceed commissioned by NASA/JPL
 
*

Of course, there is no harm at all in flexing your creativity and working on a project just for the hell of it, even if it goes nowhere. It can teach you a lot – not just by playing around with different styles and techniques, but also giving you practice in new programmes which might not come up in your usual work. Unlike some industries, the graphic design field is ever-evolving, and it’s good to try out new ways of working now and again. It might give you the opportunity to incorporate a new service for your clients, or even take your agency in a different direction.

And they can be so varied – I’ve seen designers doing online courses teaching others simple design techniques, YouTube channels showcasing everything from ‘a day in the life’ to time-lapses of works in progress, blogs and magazines, photography… the list is endless.

Working on a project just for the hell of it, even if it goes nowhere, can teach you a lot

*

Above: Part of our visual proposal for a community project documenting a day-in-the-life of one of Shrewsbury's iconic buildings.

Do what you love

I know what you’re thinking – if you are busy indulging your passions, doesn’t that pull you away from the money-making projects? And yes, of course that’s true, but if you don’t make time for creating your own stuff, then what’s going to inspire you if all you’re doing is working for clients?

As a creative, you need an outlet, somewhere. Most of us got into this industry from a place of love for creation and design, and if we fail to keep doing what we love, then there’s a danger that working could become monotonous.

A fresh perspective – for you and your clients

Of course, there’s the added benefit of being able to show your clients a different side to what you do. If you’ve been designing as a job for a while, you tend to end up doing the same kinds of things, but think about this: what if the very client you are designing that website for is also in the market for some photography, or a new identity, a video… if they are not aware that you have a talent for those things, you could be missing out on a whole new set of projects.

I believe that there can be great things to come out of doing side projects. So why not plan for them? Even if it’s simply a one-off, or a few hours at the weekend? It could be great for both your mental health, and your career.


Tony Clarkson is a graphic designer at Severn
 

Comments

More Inspiration

*

Inspiration

The Fluidity of Structure with Gordon Greaves

You'll often hear writers say that structure is important. Structure is what holds a story together. Structure is sometimes what propels a story forward. Structure is loved, but also much hated. But even within the strict rigidity of structure,...

Posted by: Creativepool Editorial
*

Inspiration

The Mathematical Artistry of Simone de Gale Architects

They say there is no way you could get a lover of human sciences to enjoy maths. This may lead some people to believe that artists can never be good with numbers, but Simone de Gale's architectural firm is ready to prove the world wrong. With a...

Posted by: Creativepool Editorial
*

Inspiration

The Bursting Delicacy of Nayeli Lavanderos

It's hard to find a spot that feels out of place in Nayeli Lavanderos' works. Nayeli's style somehow feels delicate and punchy at the same time, striking that perfect balance between fragility and confidence which makes her art so attractive to the...

Posted by: Creativepool Editorial