Brigitta Nagypal is a multi-faceted creative with countless passions and a long list of skills under her belt.
From marketing to UI/UX design and painting, Brigitta's passions range from digital to analogue and embrace the fields of marketing, branding and even AutoCAD design. We could easily argue that it becomes quite hard to manage all of these skills with efficiency and balance, and yet we were surprised to find out that Brigitta has found her own balance. A living proof of how to find happiness in small things.
We have discussed her biggest projects, dreams and hopes for the future of the industry, exploring the creativity of one of the simplest (in an extremely nice way) personalities we were able to find on Creativepool.
Where are you based now and who do you work for?
I'm working at Abacus Estates, a small family-run estate agency in North West London.
If you weren't in your current industry what would you be doing?
I would be working as a graphic designer at an inspiring creative studio/creative agency, surrounded by like-minded people, where we can bounce ideas off each other. Evolve, and learn like a sponge every day, work on challenging projects and solve problems.
Can you explain your creative process?
I believe my creative process works in three stages.
Stage 1: When I have to create something from scratch, I always start by asking questions: what is it for? What are you looking to achieve with it? Who is going to see it? Understanding the purpose of the design is crucial to make it effective.
Stage 2: I try to understand the personality, character, the style of the client or the nature of the business, which allows me to add my own personality to the artwork and make it unique, customize it to the clients' needs.
Stage 3: I research ideas to match the brief, create a collage of different options and present them to the client. If we are both happy, I will proceed to execution.
How has technology affected the way you work (if at all)?
Technology has completely transformed everything for me. When I was a child, I always loved doodling, but I was never any good at copying reality, drawing realistic objects, perfect circles or anything like that. That is why I never thought I could make a living from creativity. Only later in life, when I got my first professional camera, and I became a photographer, I realized it has completely changed my career prospects.
Everyone deserves a chance in life to do what they love
A few years later, when I got my first Mac computer and started using all the creative software, I knew that was a game-changing moment. It opened up a whole new world with endless possibilities.
What's the work achievement you're most proud of?
I completely changed the look of a small company, which previously had a slightly bad reputation. I have transformed them into a friendly, approachable, professional, quirky looking business.
How do you recharge away from the office?
I love painting, that is my hobby. Making colorful abstract paintings relax me, I find it very therapeutic. I usually put some Balearic/chill-out music on, like Cafe Del Mar, and imagine that I am somewhere by the sea in Spain.
What's your one big hope for the future of the creative industries?
I would love to see more small companies, entrepreneurs, family-run businesses expressing themselves visually through the help of creative professionals. I believe they have so many stories to tell we could all learn from and relate to on a personal level.
If you could change one thing about the industry, what would it be?
Find a better way to nurture creative talent from a very young age in the education system. There are so many children these days who want to be creative but their family environment suppresses their talent, which could never come out again. Everyone deserves a chance in life to do what they love.