Features

*

Live the dream

Published by

I was introduced to a big-shot client the other day as being a ‘creative type’. It’s not the worst thing I’ve been called over the years. But it was the look the client gave me that stopped me in my tracks. It had me wondering if I’d somehow turned up for work wearing the wife’s underwear on a jaunty angle on my head.

It wasn’t just that he was looking down his nose at me. I knew exactly what he was thinking, I could see it in his eyes. “Please go back to your shell you cretin, you arse, you fluffy headed creative person and bring me someone that I can have an intelligent conversation with, pronto.”

Now I don’t wear remarkable clothes or have a remarkable haircut. I’m a pretty normal looking bloke. But some people view creatives as being akin to an inmate of a high-security psychiatric hospital. They think we spend our day hanging from the ceiling rafters, colouring our faces with felt pens and doped out of our minds. (OK, well there was that day, last June.)

The fact is, that word “creative” often gets misinterpreted. Equally, so does the word ‘daydreamer’. While I was at school that word was often used as an insult. A child who dreams and has their heads in the clouds – sorry kid but you are a loser. You should be ashamed of yourself.

Yet everything we are surrounded by – cars, clothes, furniture, houses, all these things came out of someone’s imagination. They dreamt it, they drew it, and they made it. The practical minded miss the fact that we live in a world of dreams. Dreams that a creative person has brought to life.

 

JohnFountain

@fountainjohn 

Comments

More Features

*

Features

How travel brands can use influencers for global growth

Today, a deserted holiday destination is hard to find. More likely than not, you’ll be enjoying the sights alongside a wall of outstretched arms attempting to take the perfect selfie while a drone whirs overhead. The pressure to achieve the...

Posted by: Aaron Brooks
*

Features

Why Coke's zero sugar Cinnamon campaign lacks fizz

Coca-Cola has built some iconic and memorable advertising campaigns over the years and has certainly spread the festive cheer in regards to Christmas. From now until the end of the year, Coca-Cola UK has reintroduced its zero sugar Cinnamon limited...

Posted by: Steve Wignall
*

Features

The future with 5G

As we hurtle towards the end of 2019, and constantly find ourselves asking where the year has gone, we need to start considering what the world will look like as we head into the next decade. The ways in which consumers and brands interact are...

Posted by: Creativepool Editorial
ad: