Give your marketing the overnight test

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Ben Matthews, principle planner at Havas Helia explains how having kids and applying the rules of parenting can help your marketing strategy…

Being a planner often means applying knowledge from outside the traditional business sphere to challenges faced by my clients and agency. Parenting is no exception.

Perhaps the zenith of all problem-solving challenges, it’s only natural that parents start applying the lessons learned at home with the kids to their professional lives. As a father of a young boy and girl, one thing that has been obsessing me recently –


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