As part of our ongoing coverage at Dubai Lynx, Michael Tomes is joined by Victor Knaap, CEO of MediaMonks, the creative
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The Brands Pushing Back Against Fast Fashion #SustainabilityMonth
Fashion has always been anathema to me. You could diplomatically refer to my wardrobe as “functional” and I’m unlikely to spend more than a few fleeting seconds deciding what to wear in the morning. I do, however, understand the...
Posted by: Benjamin HiornsFeatures
How Social Media is Helping the World Become More Sustainable #SustainabilityMonth
Social media is a lot of things. It’s a digital gateway drug for children, an advertiser’s parallel dream/nightmare and a tool for brands who want to get greater returns from minimal effort. That’s the cynic in me speaking, of...
Posted by: Benjamin HiornsFeatures
What’s driving so many identity changes?
As one of the world’s most luxurious car brands unveils a refreshed logo, our Client Relationship Director, Paul, looks at why many in the automotive industry are opting for a pared-back identity. Lamborghini. A brand that’s synonymous...
Posted by: Better