As part of our partnership with the Dubai Lynx International Festival of Creativity, which is celebrating its 10th birthday this year, we're continuing to bring you interviews with some of the top creative minds at the festival. This morning, Creativepool Founder Michael Tomes caught up with Nick Eagleton, Creative Director at the London office of The Partners, a multi-award winning branding
We all like to think we’re making the world a better place. At very least, we’d like to think we’re not actively making it worse. The same is true of a brand. You want your brand to be a positive influence, not only for the sake of...
Posted by: Benjamin Hiorns
Purpose-driven brands are proving that businesses can be a force for good, while changing consumer behaviour and unsettling the incumbents. Our Brand Strategist, James, tells us more. In a world that’s rapidly changing and constantly...
Posted by: Better
In the creative industries, the terms "green" and "sustainable design" are often used interchangeably. However, there are subtle but significant differences between these two concepts it might be important to understand if you’re a brand...
Posted by: Benjamin Hiorns
