Mixing up the formula a little, we’re continuing our coverage of the 10th Dubai Lynx International Festival of Creativity, with an in depth discussion between our own Creativepool founder Michael Tomes, thenetworkone Co-Founder Julian Boulding, Jonah Otieno of 5ive, and Lanre Adisa from Ark Communications, all of whom were in Dubai to speak
Social media is a lot of things. It’s a digital gateway drug for children, an advertiser’s parallel dream/nightmare and a tool for brands who want to get greater returns from minimal effort. That’s the cynic in me speaking, of...
Posted by: Benjamin Hiorns
As one of the world’s most luxurious car brands unveils a refreshed logo, our Client Relationship Director, Paul, looks at why many in the automotive industry are opting for a pared-back identity. Lamborghini. A brand that’s synonymous...
Posted by: Better
There’s a certain logic to the idea that, in a truly sustainable world, out-of-home (OOH) advertising is always going to lag behind its virtual equivalent. However, with the right approach, there’s no reason why OOH can’t set a...
Posted by: Benjamin Hiorns
