To celebrate Dubai Lynx International Festival of Creativity's 10th birthday, Creativepool has partnered
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Finding the Line Between Morality and Hypocrisy in Your Sustainable Campaigns #SustainabilityMonth
We all like to think we’re making the world a better place. At very least, we’d like to think we’re not actively making it worse. The same is true of a brand. You want your brand to be a positive influence, not only for the sake of...
Posted by: Benjamin Hiorns
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The Difference Between Green and Sustainable Design #SustainabilityMonth
In the creative industries, the terms "green" and "sustainable design" are often used interchangeably. However, there are subtle but significant differences between these two concepts it might be important to understand if you’re a brand...
Posted by: Benjamin Hiorns
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The Brands Pushing Back Against Fast Fashion #SustainabilityMonth
Fashion has always been anathema to me. You could diplomatically refer to my wardrobe as “functional” and I’m unlikely to spend more than a few fleeting seconds deciding what to wear in the morning. I do, however, understand the...
Posted by: Benjamin Hiorns