We kicked off Cannes Lions this year with a chat on Glass Lion judging and
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Are Parody Ads the Laziest Form of Advertising? #MarketingMonth
If sarcasm is the lowest form of with then parody surely can’t be fair behind. Parody is a well-tried and tested form of humour used in everything from comedy sketch shows to major motion pictures. It’s an artistic form in and of itself,...
Posted by: Benjamin HiornsFeatures
10 Brands That Kicked Off on TikTok and How They Did It #BrandMonth
Whether you like it or not (and that will probably depend very much on which side of 30 you find yourself) TikTok has been moulding consumer behaviour in its own impatient image for years now but for a lot of brands who saw the way the tide was...
Posted by: Benjamin HiornsFeatures
Why Copilot is Making Bing a More Attractive Prospect for Advertisers #MarketingMonth
The digital marketing space is forever in flux and in such a market, advertisers are always seeking innovative ways to reach their target audiences. AI is just the latest (and perhaps greatest) string to be added to the bow and while it was once...
Posted by: Benjamin Hiorns