Sheltering from the blazing French Riviera sun, we found a cool spot on the grass to have a friendly chat with Scarlett Montanaro, Co-Founder of social enterprise CRACK + CIDER and Creative at 18 Feet and Rising, the first agency in the UK to be awarded B Corp status about her panel discussion on ‘Advertise Like You Give a Damn: The Future of Effectiveness’.
The world of ad-land and non-profits are slowly colliding. Scarlett and her fellow panelists discussed and debated on whether the fundamentals of measuring advertising effectiveness was out-dated or narrow-minded in this new age.
A creative with conscience, Scarlett also spoke to us about her social enterprise, CRACK + CIDER, a charity that allows the public to buy essential items for the homeless and delivers them to those most in need. Catch up on all this and more on our Poolcast below.