Features

*

Cannes Lions 2018: Advertise Like You Give a Damn with Scarlett Montanaro

Published by

Sheltering from the blazing French Riviera sun, we found a cool spot on the grass to have a friendly chat with Scarlett Montanaro, Co-Founder of social enterprise CRACK + CIDER and Creative at 18 Feet and Rising, the first agency in the UK to be awarded B Corp status about her panel discussion on ‘Advertise Like You Give a Damn: The Future of Effectiveness’.

The world of ad-land and non-profits are slowly colliding. Scarlett and her fellow panelists discussed and debated on whether the fundamentals of measuring advertising effectiveness was out-dated or narrow-minded in this new age.

A creative with conscience, Scarlett also spoke to us about her social enterprise, CRACK + CIDER, a charity that allows the public to buy essential items for the homeless and delivers them to those most in need. Catch up on all this and more on our Poolcast below.

 

 

Comments

More Features

*

Features

The 3 pillars of performance branding

Molecular archaeology is a relatively new discipline which provides those practicing it with a deeper understanding of the past through the scientific analysis of molecules extracted from ancient samples. For instance, recently the presence of...

Posted by: BrandCap
*

Features

How an audience-led approach can help luxury brands win in search

Who’s got game? - high street vs luxury We’ve seen the news articles of brands announcing store closures and reporting losses, such as Miss Selfridge and Debenhams. Miss Selfridge reported losses of £17.5m ahead of their flagship...

Posted by: Creativepool Editorial
*

Features

Design agencies speak out on mental health

Illustrations: Vault49 Today marks World Mental Health Day, an international day for global mental health education, awareness and advocacy against social stigma. The subject has become more important than ever as the world continues to change and...

Posted by: Creativepool Editorial
ad: