Features

*

Cannes Lions 2018: Advertise Like You Give a Damn with Scarlett Montanaro

Published by

Sheltering from the blazing French Riviera sun, we found a cool spot on the grass to have a friendly chat with Scarlett Montanaro, Co-Founder of social enterprise CRACK + CIDER and Creative at 18 Feet and Rising, the first agency in the UK to be awarded B Corp status about her panel discussion on ‘Advertise Like You Give a Damn: The Future of Effectiveness’.

The world of ad-land and non-profits are slowly colliding. Scarlett and her fellow panelists discussed and debated on whether the fundamentals of measuring advertising effectiveness was out-dated or narrow-minded in this new age.

A creative with conscience, Scarlett also spoke to us about her social enterprise, CRACK + CIDER, a charity that allows the public to buy essential items for the homeless and delivers them to those most in need. Catch up on all this and more on our Poolcast below.

 

 

Comments

More Features

*

Features

A Conversation with… The Economist’s Denise Law

More than just a newspaper, The Economist Group is a media company that challenges readers to critically examine the fundamental issues facing our planet. From its inception in 1843, The Economist continues to provide bold ideas, a global...

Posted by: Matter Of Form
*

Features

Ad trends 2019: Sam Walker

Tech and data will try try - and fail - to outshine creativity in 2019 according to Sam Walker. The ECD at London creative studio Uncommon offers his thoughts on the year ahead. What will be the biggest trend in 2019? The trend of talking about...

Posted by: Industry Updates
*

Features

Ad trends 2019: Carl White

Global CEO and co-founder of Nano Interactive, Carl White, talks about a shortage of talent and encourages greater collaboration in his thoughts for the year ahead. What will be the biggest trends in 2019 in your field? I expect to see massive...

Posted by: Industry Updates