Features

*

Awards Highlights: McCann’s great week, SXSW, & YoungGuns

Published by

A roundup of the most important news of the week in the advertising awards world.

SXSW

After closing the PanelPicker public vote, SXSW has selected the sessions for the 2017 edition of the festival.

More than 750 sessions have been announced featuring key leaders and top trends.

It is your occasion to hear advertising agencies such as TBWA (Advertising for Good, What Is It Good For?), Stinkdigital (Music as Client) or The Richards Group (Our Skip Button Love Affair).

Browse the program here.

SXSW will take place from the 10th to the 19th of March 2017.

 

Young Guns Awards

The YoungGuns International Award ceases its operations.

For 15 years, the awards competition created in 2001 to recognize future stars of the industry has awarded young creatives under 30 years old, some that even went to become greats.

For its final year, the Young Guns Awards gave its Grand Prix to the hilarious campaign “Solar Stealers” for Origin Energy by Clemenger BBDO Melbourne (Australia).

*

 

Big Winners of the week

  • “Sounds Of The City” for Thalys by Rosapark (France) wins two Grand Prix at the Cresta Awards 2016
  • “Look Who’s Driving” for Volvo Trucks by Forsman & Bodenfors (Sweden) wins a Grand Prix at the Cresta Awards 2016
  • “Survival Billboard” for Microsft by McCann London (UK) wins a Grand Prix at the Key Art Awards 2016

 

And also

  • Annie Lennox is the 2016 Lovie Award Person of the Year
  • LIA Awards announces its 2016 shortlist. View it here.
  • Shorty Social Good Awards announces its 2016 finalists. View them here.

 

Story of the week: Cannes Lions announces the 2016 Global Creativity Report results

Setting the benchmark for creative excellence worldwide, the definitive rankings and analysis from the annual Cannes Lions Global Creativity Report have been announced.

The Global Creativity Report showcases the award-winning work, highlights the world’s most creative countries and cities, agencies and networks, and identifies the trends and themes at the heart of branded communications.

This year’s report, which provides the definitive barometer for the most inspiring and creative work in the world, has listed Samsung, Burger King, Microsoft as top three brands; New York, London, Sao Paulo has top three cities; and AlmapBBDO, GREY New York, INGO Stockholm has top three agencies.

View the full report here.

 

Quote of the week

If you want innovation: hire people who don’t agree with you, don’t look like you … keep looking until you find them!

Comments

More Features

*

Features

EGX 2019: Is gaming finally embracing its past?

We’re used to technology always moving forward. The work we do with our tech clients almost always focuses around communicating how the latest advances will benefit the user at home. Improved, increased, optimised. It’s become part of the...

Posted by: Rob Pratt
*

Features

The 3 pillars of performance branding

Molecular archaeology is a relatively new discipline which provides those practicing it with a deeper understanding of the past through the scientific analysis of molecules extracted from ancient samples. For instance, recently the presence of...

Posted by: BrandCap
*

Features

How an audience-led approach can help luxury brands win in search

Who’s got game? - high street vs luxury We’ve seen the news articles of brands announcing store closures and reporting losses, such as Miss Selfridge and Debenhams. Miss Selfridge reported losses of £17.5m ahead of their flagship...

Posted by: Creativepool Editorial
ad: