Features

*

Are automotive brands accidentally alienating the female market?

Published by

By Erminia Blackden, head of strategy at Partners Andrews Aldridge...

Women are in the driving seat for 85% of all purchases. This includes cars and trucks in the US, yet the industry as a whole seems woefully ill-equipped to serve its current and growing female customer base.

The 21st Century Woman research project by The Engine Group, owner of

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Features

*

Features

Spotlight: Brave moments with DixonBaxi

DixonBaxi’s co-founder Simon Dixon believes designers and other creatives should stop worrying about what others are doing and enjoy the moment. “They can be desperate for the next big thing and fear they are missing out,” he...

Posted by: Creativepool Editorial
*

Features

What do you do as an art director?

What do you do as an art director? It's a tricky question because each day is so different from the one before. So, without showing agency work and having to be extremely general, I sat down every day after work and answered the question: "What did...

Posted by: Kevin Forister
ad: Date a Creative