Leaders

*

Are automotive brands accidentally alienating the female market?

Published by

By Erminia Blackden, head of strategy at Partners Andrews Aldridge...

Women are in the driving seat for 85% of all purchases. This includes cars and trucks in the US, yet the industry as a whole seems woefully ill-equipped to serve its current and growing female customer base.

The 21st Century Woman research project by The Engine Group, owner of

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Leaders

*

Leaders

B2B buying is changing and you're probably not ready for it

If there is one thing this pandemic has accelerated, it is the rate at which businesses have realised they are in deep pits of dung. Outdated systems, experiences and pipelines have come to the open following the outbreak and it looks like the...

Posted by: Creativepool Editorial
*

Leaders

Deirdre Waldron on passionate leadership

TBWA\Dublin chief executive officer Deirdre 'Dee' Waldron was not born a CEO. And this made her an even more passionate and empathetic leader. Born a computer programmer, Dee learned from coding a set of transferable skills she still employs to this...

Posted by: Creativepool Editorial
*

Leaders

The creative industries need #MoreThanWords to ensure real change

We've heard the promises of a hypocritical industry working relentlessly to patch up the holes in representation and diversity. We've seen our own industry fall short of those promises when the Department for Digital, Culture, Media and Sport has...

Posted by: Creativepool Editorial