In advertising, it's important that you keep up with the latest technology in order to figure out more efficient and effective ways to connect with your consumers.
Today, we interview director of technology, Ivan Mayes, to get his take on where the industry is going with its constantly evolving innovations.
How did you get into the industry? My MA degree was the catalyst to fall in love with art and design. My project was about a fashion app and I had to do all the designs from branding to UX and UI. After my graduation I wanted to combine Marketing...
Posted by: Creativepool Editorial
Sometimes my day just feels precisely like this ‘50’s(?) game of ‘Domino - Circus’. Which is basically ‘match the pairs you idiot’. Or rather more romantically ‘ce jeu amusera les tout petits et les plus grandes.’ As the languid...
Posted by: Richard
In the giddy haze of the “I want it all and I want it now” culture of 2024, the very idea of getting excited over something tangible probably seems a little quaint. If, like me however, you’re old enough to remember the anticipation...
Posted by: Benjamin Hiorns
Sterling Agency February 5th, 2019, in the afternoon
PLEASE remember that technology is just the medium, NOT the message. Technologists trying to influence creatives are no different to the accounts department trying to influence ideas. Remember when the media buyers were the nerds of advertising and the creatives were the stars? AdTech is the revenge of the nerds.The medium is NOT the message, despite McLuhan's prediction. Please always remember that no matter how clever the targeting, if the message isn't compelling, it's all just a waste of time.