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Adam Chiappe - Forever Beta

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Forever Beta is an integrated creative agency that believes in the power of WOW. We were voted ‘Best breakthrough agency” in this years MAA Awards. We believe everything is Forever Beta. Constantly changing, improving, researching, testing, discovering and creating.

When and why did you join?
I joined Forever Beta at the end of April 2012.
During the past 17 years in Advertising me and my creative partner Saunby have worked at great agencies, not so great agencies, big agencies, small agencies, slickly run agencies & chaotic agencies. We felt it was time to use our learning’s and put our own stamp on somewhere.

What do you actually do?
Good question!
What I’d like to say I did is help creative teams make the kind of work they’ve always wanted to make. Work that makes them proud to say they work in advertising.

How did you get started in the industry?
Whilst in my final year studying a degree in graphic design at Central St Martins, both myself and Matt Saunby (my flatmate/drinking mate/course mate) decided we liked the idea of coming up with big ideas and working with talented people in various fields to bring them to life. To us Advertising was the answer. We partnered together and hastily created an advertising book, most of the ideas were terrible but luckily some were good enough to catch the eye of John Hegarty who offered us a placement.

What would you be doing if you weren't in the industry?
No idea really. But I would have followed one of my interests, so possibly Artist/illustrator, Antique dealer, Interior Designer, Chip shop owner.
Chappy’s Chippy, it’s got a good ring to it!

What's your current favourite piece of creative work?
I’m a big fan of well-produced, irreverently humorous integrated ideas. For me, nothing recently has topped last years Old Spice work.

What do you love about your job?
When things are going good, it can create a really amazing vibe/energy amongst all the team.

If you could give one piece of advice for someone starting out, what would it be?
Listen to any advice given by people whose work you think is great. It’s usually great advice.

If you have one Super power what would it be?
It’d be a toss up between being able to read clients minds or becoming the Internet version of Chuck Norris (indestructible beyond belief, with a finely trimmed beard).

What do you want to be when you grow up?
An eccentric granddad.

What was your worst job and what did you learn from it?
Working in a cloth Mill in Huddersfield. It taught me that I wanted to do a job that robots could never do.

You have already worked with some amazing brands, who would you like to work with next?
Google. Content is King.

Your favourite app or website?
Being an Art Director I’ve found myself drawn into Pinterest, it’s a sweet shop for the eyes.

Facebook or Twitter?
Facebook.

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