Don't make Instagram campaigns purely for the sake of it and if you're an agency, have a clear specialism. Dan Carter, ECD at American agency Set Creative outlines what went on in 2018 and offers his thoughts on the year ahead.
What will be the biggest trends in 2019 in your field?
The continued integration of voice has been a big shift. Brands want to show they have considered this input, and facilitators of the technology (e.g. Google, Amazon, Sonos) have gone all out in making it a prerequisite element of any interactive experience.