Features

*

A basic guide to fair licensing

Published by

We are surrounded by UGC. People continuously share millions of images, videos, and art, with most of us not giving a second thought to who might take and re-use our visuals without permission. For people within creative industries, unauthorised use of their work is a big deal.

As recently as this week, a major clothing label was called out for copyright infringement. The creative industry was furious at the lack of support and respect offered to the original artist for their work.

*

Image by @NickMKE

In simple terms, licensing work gives a third party permission to use the content while the original producer retains the rights. This also allows artists, photographers and other creatives to be fairly paid and credited for their work. Sourcing artwork can be tricky, and knowing where your images come from and whether they are being accredited and licensed is vital for protecting both yourself and the creative industry as a whole.

*

Image by pixelicus

The digital age has seen countless cases of content use going beyond the boundaries of ‘fair use’, and the ensuing legal repercussions have created uncertainty and unease across the creative landscape. In most cases, the original creator of any image or content owns the rights to it.

*

Image by Pabak Sarkar

However, being able to track and trace how and where your content is being sourced from makes the life of a creative a whole lot simpler.

 

Written by George Janes

Comments

More Features

*

Features

Continuous Lines: The Creative Mind Behind Our Branding

At JJ Media Group our values are reflected in every aspect of our branding and culture. We are spontaneous, experimental and collaborative. Our mission is to provide our clients with an all-round, efficient, continuous service that exceeds their...

Posted by: JJ Media Group
*

Features

Unboxing unboxing

How packaging can drive sales and build advocacy at the heart of the unboxing experience. If you haven’t seen or heard about the unboxing trend consuming the internet then you’d better crawl out from behind that pile of plain cardboard...

Posted by: The Space Creative
*

Features

Is art advertising (4): American Gothic

It is one of the most recognisable paintings of the 20thcentury. It has been ripped off, spoofed and copied thousands of times. Among other things, it has sold pharmaceuticals, beer and biscuits. Few people can actually tell you what it’s...

Posted by: Patrick Collister
ad:
ad: