5 minutes with... Richard Jones - Executive Creative Director at G2


Tell us what you do for a living and who you work for? 
Executive Creative Director at G2

What does that involve?
Idea curator and cat herder in equal measure.

How did you get started in the industry?
A kindly uncle showed me how to make money out of making stuff up, I promptly fell in love with design and advertising. Then, education over, I needed to earn money and I almost lost my way spending a short time at the noisy end of a runway being convinced that I could become an aeronautical engineer. Might have been good but probably wouldn't have been as much fun.

What would you be doing if you weren't doing that?
Not in order of importance:

1: Making a complete hash of writing a work of monumental (but pointless) fiction.
2: Being Mr Mom and truly understanding how difficult it is and what a really monumental and worthwhile job my wife does.
3: A planner.
4: An inventor. Not sure what of, but then that's sort of the point really.

What's your all-time favourite piece of creative work?
The Las Vegas Story by The Gun Club invaded my youth and changed everything.

What do you love about your job?
Nurturing fragile beautiful funny weird scary ideas and people.

What do you hate about your job?
Nothing…come on, I get paid to have fun and make things up. Well there is one thing, lazy answers… oh, and the word NO.

Tell us your favourite website.
Anything that Sep Kamvar and Jonathon Harris create.

If you could give one piece of advice, what would it be?
Enjoy finding out what you don't know, and on the same theme, stay stupid, it makes you more interesting.

Where can people follow you online?
They probably can't, I like anonymity when spouting madness.


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