5 minutes with... Richard Jones - Executive Creative Director at G2


Tell us what you do for a living and who you work for? 
Executive Creative Director at G2

What does that involve?
Idea curator and cat herder in equal measure.

How did you get started in the industry?
A kindly uncle showed me how to make money out of making stuff up, I promptly fell in love with design and advertising. Then, education over, I needed to earn money and I almost lost my way spending a short time at the noisy end of a runway being convinced that I could become an aeronautical engineer. Might have been good but probably wouldn't have been as much fun.

What would you be doing if you weren't doing that?
Not in order of importance:

1: Making a complete hash of writing a work of monumental (but pointless) fiction.
2: Being Mr Mom and truly understanding how difficult it is and what a really monumental and worthwhile job my wife does.
3: A planner.
4: An inventor. Not sure what of, but then that's sort of the point really.

What's your all-time favourite piece of creative work?
The Las Vegas Story by The Gun Club invaded my youth and changed everything.

What do you love about your job?
Nurturing fragile beautiful funny weird scary ideas and people.

What do you hate about your job?
Nothing…come on, I get paid to have fun and make things up. Well there is one thing, lazy answers… oh, and the word NO.

Tell us your favourite website.
Anything that Sep Kamvar and Jonathon Harris create.

If you could give one piece of advice, what would it be?
Enjoy finding out what you don't know, and on the same theme, stay stupid, it makes you more interesting.

Where can people follow you online?
They probably can't, I like anonymity when spouting madness.


More Features



Member Spotlight: facing change with Steve Frith and TCC

For those who believe in greatness from small beginnings, Steve Frith's story with TC Communications is certainly worth hearing. Born 35 years ago as a husband-and-wife team, TCC now works with some of the biggest brands in the world, including O2,...

Posted by: Creativepool Editorial


Working as a mum and a leader through the lockdown

If you are a parent in this global climate of pandemic lockdown and quarantine, perhaps the Coronavirus isn't looking so gloom from inside the house after all. Gayle Carpenter is the CEO and Founder of Sparkloop creative agency and is now faced with...

Posted by: Creativepool Editorial


Getting to know... Emma Thompson

Emma Thompson has worked at Golley Slater for nearly 10 years and has headed up the Consumer Brands agency for almost three. As head of the agency, Emma is now less hands-on and more of a cheerleader for those who do the great work, focussing on the...

Posted by: Creativepool Editorial