5 minutes with... Paul Knott - Creative Director at AMV BBDO


Stephen Hardingham, Head of Design, Future Media and Technology at Channel 4 TelevisionTell us what you do for a living and who you work for?
Creative Director at Abbott Mead Vickers BBDO.

What does that involve?
Walking across Regents Park each morning into an inspiring, grown up agency.
Alongside my creative partner, Tim Vance, we produce increasingly non-traditional campaigns with a digital core. We¹re fortunate to work with a wide range of multi-skilled production partners, across the agency portfolio, so every day there is something new to learn.

How did you get started in the industry?
A casting couch in Durban, South Africa, in 1997. Am I allowed to say that?

What would you be doing if you weren't doing that?
Selling bananas.

What's your all-time favourite piece of creative work?
Way too many to mention. Loving the current Google Chrome campaign. Guinness OESwim Black, Subservient Chicken (for its time) and the recent Yellow Pages treehouse are also up there.

What do you love about your job?
Anything is possible.

What do you hate about your job?
Free crisps forever.

Tell us your favourite website

If you could give one piece of advice, what would it be?
Stick to your guns. Keep your powder dry. Never use laboured metaphors.
Sorry, that¹s three.

Where can people follow you online?
Twitter: @luapk


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