Dave Dye is the Commissioning Editor for DHM, a new fangled multi-disciplinary-designy-advertisingy-digitaly-stunty-strategicy-communications shop, hence the pretentious title.
They've produced tv ads, t-shirts, social networking solutions, logos, posters, brochures, press ads, websites, blog sites, in-store material, digital posters, package design, window displays, cinema ads and carrier bags. In fact, the only thing we haven't made yet is a radio ad.
Tell us what you do for a living and who you work for?
Creative Director. Although I call it Commissioning Editor, because it sounds cooler. Also, with the diversification the communications business over the last few years, it seemed more appropriate.
What does that involve?
Problem solving. From how do we reposition a company founded a hundred years ago to feel relevant today to which colour best represents a company that is very ‘decent' .
How did you get started in the industry?
Persistence. It meant that eventually I was in the right place at the right time.
What would you be doing if you weren't doing that?
Key Cutting. I'm a natural.
What's your all-time favourite piece of creative work?
‘Skinhead' for The Guardian. It's about as far away from a jingle as you can get.
What do you love about your job?
The smell of Pentel N50 markers.
What do you hate about your job?
Sometimes those ideas come to nothing.
Tell us your favourite website?
It changes all the time, today it's probably Retronaut.
If you could give one piece of advice, what would it be?
Do the right thing.