Top 10 Highlights To Expect At Eurobest 2016

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The count-down has begun for another top event bringing together the brightest thinkers and the best creative work. From the organiser of Cannes Lions, Eurobest is the world’s most prominent celebration of European creativity. The festival celebrates creative excellence and draws on the continents diverse culture and lively communities to inspire learning, interaction, debate and a healthy dose of competition. Through its prestigious awards programme and innovative seminars in exciting and eclectic locations, Eurobest delivers inspiration and knowledge for the creatively curious.

Top Ten Highlights This Year

1. #WomenNotObjects
After receiving rave reviews for her appearance at Cannes, Chief Creative Officer Madonna Badger comes to Eurobest to make the case for a new way of working: empathy over objectification. This moving account of how she arrived at her new creative philosophy will touch your soul and slam your priorities into alignment.

2. Professor Noreena Hertz
Professor Noreena Hertz is, frankly, a bit of a genius. She’s a renowned economist and strategic thinker with an impressive track record in predicting global trends. She joins leading UK PR practitioner and Weber Shandwick CEO Colin Byrne to share the new realities of Generation K and why you need to know about them.

3. Heineken on the future of mobile
Ian Wilson, the Senior Director Global, Digital and Marketing Development at Heineken are going to challenge the creative industries on their approach to mobile. He’s going to call out bad practice and poor vision, and outline the Heineken philosophy for the mobile age.

4. The Sensorium Experience
Hear from the team at Flying Object, as they share the story behind the multi award-winning Sensorium exhibition at the Tate Gallery. After attending this workshop, the way you understand and think about senses is going to change. Discover new ways brands can excite the senses and create immersive experiences.

5. Too old for advertising?
Nicky Bullard
, Eurobest Jury President and Chairman and Chief Creative Officer of MRM-Meteorite, wants to talk about ageism. Older people don’t engage with advertising, but does the problem lie with them or the industry itself. Why are we failing a huge, and influential, part of society, and how could we change?

6. The Global Leader
Publicis Worldwide Chief Creative Officer Bruno Bertelli is one of the most well respected men in creativity, and he’s also a Eurobest jury president. His work with Heineken has scored countless accolades. His keynote speech is a chance to get into the head of one of the most creatively successful guys at work today.

7. The post-ad apocalypse
What would happen if government controls interfered with advertising? What happens when advertising stops? How would this affect society? See Mindshare’s unsettling After Ad film on the big screen, and hear the story of its creation and the science behind the predictions. Features speakers from Mindshare and Unilever.

8. Making sense of sense
Discover how sensory branding influences perception with Professor Charles Spence. He’s the world-famous experimental psychologist whose work with Diageo, McDonald’s, Starbucks, Mars, PepsiCo and many more has made him an expert in the field of multi-sensory perception and neuroscience-inspired design.

9. Understanding influencers
Liselotte Kirkelund
, from fashion label giant Bestseller (Jack & Jones, Vero Moda) and Anneke Schogt from IMA explain the realities behind the buzz of influencer marketing. Hear from a brand that’s elevated word-of-mouth into and art form.

10. How creativity can unfuck Europe
Three creative leaders explore how creativity can drive diversity, openness, dialogue and transcendent love over countries and culture, in a Europe that is more and more threatened by: terrorism, obscurantism and ultimately back-to-the-dark-ageism. A survival guide by Ioana from Romania, Monica from Spain, and Riccardo from France.

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