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'Creative' is the main effective communications trend at White Square 2020

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On April 15-17 in Minsk (the geographical centre of Europe), the most relevant trends of the new creative season will be officially revealed. The XIIth International advertising and marketing festival White Square is one of the largest creative festivals in the world focusing on the European communications industry; an annual celebration of the most promising newest creative ideas and projects in international advertising.

White Square will open the international creative season by gathering over 1000 high-level entries from all around the world and more than 700 delegates from 30 countries. Local agencies and individual professionals from around the globe ghoping to prove their creativity and professional craft are encouraged to participate. Early Bird entries are still being accepted at a 10% discount until January 31 via the official adfest.by website.

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Entries can be uploaded into 7 categories: Creative, Branding, Marketing, Digital, Creative Effectiveness, Media, Change for Good. These categories will be judged by 6 international juries made up of more than 45 recognized experts from across the globe, which includes multiple Cannes Lions gold winners and jury members.  

The White Square 2020 prize-winning entries will be celebrated at a glamorous awards ceremony scheduled for April 17, and will be presented on over 30 European media outlets.

Alongside the contests, White Square includes various and exciting business and educational program. During three days (April 15-17) festival attendees will enjoy over 70 master-classes, lectures, presentations and discussion panels devoted to creativity in communications, marketing, branding, digital and media, all hosted by stars of the global ad industry.

For more information, contact the Directorate of the Festival – Association of Communications and Marketing Agencies of Belarus via konkurs@adfest.by; for participation in business and educational program – via info@adfest.by

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