Awards

ad:
*

Why Wickes won an Annual award in 2018

Published by

Asked what was unique about Iris’ Annual-winning work for UK home improvement retailer Wickes last year, creative director Simon Mannion says it was its humorous nature which set it apart.

“It offered a different way of talking to the audience about sun cream and I guess that’s why it stood out,” explains Mannion. “When you look at a lot of worthy causes for social good, they can be quite serious in their tone and why it maybe stood apart from other ideas was its use of humour as a

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Awards

*

Awards

Epica Awards 2019 deadline extended

The Epica Awards, the only global creative awards judged by the press - including Creativepool - has extended its deadline for entries giving you two additional weeks to submit your work. Epica honours the year’s best work in the fields of...

Posted by: Creativepool Editorial
ad: