ad: Annual 2024 Now Open For Entries!
*

Innocent 'energised' by Brand Team Annual win

Published by

Smoothie brand Innocent’s Annual Brand Team of the Year win in 2018 energised its whole creative team, according to Katie Rosen, group head of creative.

The department has grown by 10 – from 8 to 18 – in her five-year tenure since she joined from The Football Association and the growth is a result of increased product demand in multiple territories.

“We’re growing into new markets with new products,” explains the creative chief. “We used to be a juice and smoothie brand but have five categories now with refreshments, soups and plant milk

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Industry

*

Industry

How-To: Choose the Perfect SMM Manager for Your Business

In today's digital world, where market competition intensifies every minute, social media marketing is a mandatory tool for attracting and retaining customers. Especially for small and medium-sized enterprises with limited resources, effective use of...

Posted by: Taker | Maker
ad: Annual 2024 Now Open For Entries!