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Innocent 'energised' by Brand Team Annual win

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Smoothie brand Innocent’s Annual Brand Team of the Year win in 2018 energised its whole creative team, according to Katie Rosen, group head of creative.

The department has grown by 10 – from 8 to 18 – in her five-year tenure since she joined from The Football Association and the growth is a result of increased product demand in multiple territories.

“We’re growing into new markets with new products,” explains the creative chief. “We used to be a juice and smoothie brand but have five categories now with refreshments, soups and plant milk

 

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