The first round of awards were handed out at the opening show of the Cannes Lions International Festival of Creativity last night with focus on the Communication and Health Tracks.
Grands Prix in Communications went to Google Creative Lab New York, Wieden+Kennedy Portland, and Impact BBDO Dubai.
Of the 47 Lions awarded in Design, one Grand Prix, six gold, 16 silver and 24 bronze Lions were handed out. Google Creative Lab New York took the Grand Prix for Google’s Creatability (below), which explores how creative tools – drawing, music, and more – can be made more accessible using web and artificial intelligence technology.
In Outdoor, 65 campaigns picked up Lions with one Grand Prix, 10 gold, 20 silver and 34 bronze Lions being won. Wieden+Kennedy Portland (pictured, top)’s Dream Crazy, fronted by Colin Kaepernick for Nike (below), won the Grand Prix.
In Print & Publishing, one Grand Prix, six gold, seven silver and 18 bronze Lions were awarded. The Grand Prix went to the UAE’s Impact BBDO Dubai for The Blank Edition for leading Lebanese daily newspaper, An-Nahar, issued as a form of protest of the political situation in the country.
In addition to Communications, awards were also announced for the Health Track, which celebrates creativity in branded communications with the unique power to truly change lives.
The Health & Wellness Lions saw one Grand Prix, five gold, 10 silver and 17 bronze Lions awarded.
The Grand Prix was won by McCann Tel Aviv for IKEA’s ThisAbles (below), whereby the furniture retailer created add-ons for existing products to make them more accessible for people with disabilities.
For Pharma, which hails creative communications from pharmaceutical clients and services, one Grand Prix, two gold, three silver and five bronze Lions were given out. McCann Health Shanghai picked up the Grand Prix for Breath of Life (below), a diagnostic tool for COPD for pharmaceutical company GSK Glaxosmithkline.
It was the first Grand Prix in the category for three years but no Lions Health Grand Prix for Good was awarded this time.
A series of special awards were also announced on the opening night of the 2019 featival. Cannes Lions Healthcare Network of the Year went to McCann Health (first place), FCB Health (second) and Havas Health & You (third). Cannes Lions Healthcare Agency of the Year was awarded to McCann Health Shanghai (first), Area 23 New York, an FCB Health network company (second), and Havas Lynx Manchester (third).
Tonight's ceremony will see the Industry Craft, Digital Craft, Film Craft, Entertainment, Entertainment Lions for Music and Entertainment for Sport Lions winners announced.