There is most certainly much business going on at Advertising Week Europe. When one sees the great work from Karmarama for the week itself, you’ll see that this not your “typical” gathering of advertising folk. Yes, there will most certainly be sessions about programmatic, mobile, video, revenue and the like — but when digging deeper, you’ll see that creativity is deeply woven among the fabric of the proceedings in London — and in some surprising places.
There will be no PowerPoints
One of the unexpected venues for #AWEurope is St James’s Church. The beauty of this venue? It’s unusual, there will be no PowerPoints and it’s just people and microphones. There, the likes of Roger Daltrey, Graham Broadbent and David Buonaguidi, formerly of Karmarama, will share their thinking on creativity. Another session that one might not think about is being presented by Dutch Digital Design, a consortium, as the name suggests, of Dutch digital design leaders. There are some key tenets to their philosophy and they plan on sharing that inspiration with the audience Filed under unexpected as well is Grayson Perry, the wonderful Turner Prize-Winning artist, who shares his creative though process in the will-be-dazzling “Lessons In Creativity” session presented in partnership with Google.
The A-list includes...
D&AD is playing an important role in #AWEurope as well. Michael Johnson, Founder and Creative Director of Johnson Banks will lead a workshop on the future of branding whilst Patrick Collister, the Head of Design for Google will lead a conversion on the business of ideas. CEO Tim Lindsay also sits on the “It Only Hurts When I Laugh” panel featuring the inimitable Susie Essman, best known for her work on Curb Your Enthusiasm.
Laura Jordan-Bambach, Creative Partner at Mr. President has assembled an amazing pan-European panel of creatives in “Attack of the Killer Indies,” a look at the new creative independence sweeping the UK and the whole of Europe. London, Stockholm and Amsterdam are represented in what will likely be one of the more lively sessions during the week. Each year, The Creative Carousel brings together some of the top creatives. This time ‘round, the wonderful Lindsey Clay, CEO of Thinkbox will be grilling an all-star cast of creatives including Caroline Pay of BBH, Kate Stanners of Saatchi & Saatchi, Danny Brooke-Taylor of Lucky Generals and Craig Inglis of John Lewis. Like the aforementioned “Attack of the Killer Indies” this one is set up to be a truly raucous one, filled with some strong opinions across the board. More of the A-list includes Jimmy Carr with Rory Sutherland on the Darwinian origins of humour; Professor Brian Cox exploring the likelihood of alien life forms existing and arriving on Earth (keep your account manager jokes to yourselves, please); and Katie Price, who always has thing or two to say about building one’s own brand.
Another way to navigate the creative side of #AWEurope would be to take a peek here or go through the agency track to see what you fancy. All told, though, we are quite proud of the continuing dedication of our partners in making creativity a legitimate part of the conversation about the industry. It’s easy for creative to get lost in the shuffle, but that’s never the case here — and we very much look forward to seeing you, starting 23 March.
Creativepool is a proved media partner of the Advertising Week Europe.