Design

*

Rebrand Roundup: UKIP, Moonpig, Dropbox, Auto Trader and other stories

Published by

Moonpig (in-house)

**

Online card and gift retailer Moonpig has rebranded, swapping out its cartoon pig mascot for a simpler, typographic look. Designed by Moonpig’s in-house design team in collaboration with consultants Cat Totty and Ian Styles, the identity is centred on the theme of “escape to life on the moon.” The retailer has ditched .com from its name and the pig mascot as the “face of the brand”, both of which have been part of the identity since it was founded in 2000. A new logo features a bespoke,

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Design

*

Design

Rebrand Roundup: Beyond funerals, odd pops and other stories

SomeOne - Funeralbooker (Beyond) Studio SomeOne has rebranded and renamed funeral price comparison website Funeralbooker, with a “charming” and “radical” identity that aims to stand out from a “sea of sameness” in...

Posted by: Industry Updates
*

Design

Rebrand Roundup: Cold beer, hot fonts and other stories

Thirst Craft - Cold Town Beer There's a new craft beer brewery in the notoriously chilly city of Edinburgh, but they didn’t have a name, positioning or brand to speak of - so they turned to Glasgow studio Thirst Craft. With over 2,000...

Posted by: Industry Updates
*

Design

The art of Campari arrives in London

Many of the people stumbling out of work and into 30 degrees heat this week will more than likely be thinking of rounding off the working day with a palate-scraping Spritz. Intrinsically Italian, this classic aperitivo treat is particularly...

Posted by: Stephen ONeill
ad: Date a Creative