The fourth edition of Advertising Week Europe is bringing more industry heavy hitters and unique programmes to the stages of the brand new Picturehouse Central venue.
The thought leadership agenda and corporate partner roster for the 2016 event has been released and it begins at 8 AM on Monday, 18 April with the signature Ronnie Scott’s Leadership Breakfast series, which kicks off with The Guardian and continues throughout the Week with Channel 4, AOL and RadiumOne.
Highlights for the 2016 thought leadership agenda include:
- WPP founder & CEO Sir Martin Sorrell & IPG Chairman and CEO Michael Roth both host seminars as do Dentsu Aegis Network CEO, Jerry Buhlmann and Americas & EMEA CEO, Nigel Morris
- Empowered women and breaking through the glass ceiling are the subjects of multiple seminars including Wired Women; the IPA presents Who Run the World, Girls featuring Lauren Laverne; and Do We Really Believe That “This Girl Can” featuring Alex Scott of the English National Women’s Football team. Cosmopolitan once again honours dynamic industry women at The Orangery
- Brexit and the impact on “Brand Britain” will be examined from across the political sector, including editors from The Guardian, The Telegraph & The Week with a cast including Lord David Hannay, ex-ambassador to the EU and the UN, Roger Bootle, widely regarded as the leading Brexit economics expert, as well as industry leaders Claire Beale, Paul Keenan, Lindsay Pattison and Rupert Turnbull
- Sky headlines an extended seminar on the tech-driven phenomenon “Cross Screen” behaviour
- Snapchat premiers at AWE with a seminar led by Vice President, Content, Nick Bell
- Cosmopolitan editor Farrah Storr sits down with Tinder Founder and CEO, Sean Rad
- Mediacom’s Claudine Collins lifts the hood on the life and career of Piers Morgan
- ITV previews UEFA Euro 2016 with Lee Dixon, Glenn Hoddle and Mark Pougatch Lighthouse Company founder Kathleen Saxton sits down with heavyweight boxer David Haye on the art of the comeback and also hosts a one-on-one with Jeff Brazier
- David Bowie’s creative legacy is celebrated with a Remembering Ziggy Stardust seminar led by GQ Editor Dylan Jones & featuring Ken Scott, producer of the Ziggy Stardust album
- Time Inc. explores passion with a unique cast: actor/author/director Richard E. Grant, Blur bass player and cheese maker Alex James and model/actress/DJ Daisy Lowe
- Google President, EMEA, Matt Brittin, returns to the thought leadership stage Facebook Vice President, EMEA, Nicola Mendelsohn CBE, also returns for another one-on-one
- The timeless art and science of storytelling is featured throughout The Week with such luminaries as Punchdrunk Founder & Artistic Director, Felix Barrett and award-winning screenwriter Abi Morgan
Overall brand/client participation ticks up with brands including Absolut, Airbnb, Barclays, Boots, Charlotte Tilbury Beauty, Coca-Cola GB, Easyjet, Ford, Jägermeister, M&S, Max Factor, Microsoft, P&G, Pixel Toys, Travelex, Under Armour, Unilever, Virgin, and Xerox
Additional popular culture figures on the programme include Jay Rayner, Jim Kerr, Alesha Dixon, Tom Parker Bowles, Anton Oliver and Sadie Frost, among many others
For full details of speakers, seminars and participating brands, please view the 2016 calendar.
Matt Scheckner, Chief Executive of Advertising Week Europe said: “Advertising Week Europe manifests a genuine spirit of collaboration and delivers on our commitment to continue to raise the bar by day, and by night.”
Advertising Week Europe has confirmed Adobe, Bing, Dennis, ESI Media, Google, The Guardian, Mail Brands, Media IQ, News UK and Sky, all as Gold Tier Partners. Additional partners for the event include: ADARA, AOL, Bauer Media, Clear Channel, Dentsu, Facebook, Getty, Gravity Road, Hearst, Immediate Media, ITV, Kargo, LinkedIn, Live Nation, Mashable, MEC, OctagonFRUKT, PwC, RadiumOne, Spotify, Teads, Yahoo and Waze.
The participating trade associations this year are Advertising Association, The Ad Club, APA, BFI, CMA, Creative England, D&AD, DCN, Dutch Digital Design, Future Foundation, HAT, IAA, IAB, IPA, ISBA, Magnetic, Marketing Society, MediaTrust, NABS, Newsworks, and WACL.
