How to run a successful creative hack

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Organising a creative hack can be a great way of getting people to interact with your brand and overcome a problem as part of a team.

Non-profit organisation Sightsavers works to protect eyesight and the fight for disability rights and held a session to raise awareness about a disease related to its cause. Neil Ayres, global head of online and design, offers advice on how to make yours a success.


1. Think about what you want to get out of the day and inspire your group

What do you


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