Advice

*

Every Creative Process needs feedback.

Published by

When you are working in a creative process and wants to reassure that you are heading in the right direction, asking for feedback is one of the fastest ways to know that you’re on to something. But asking for input can come at a high price unless you don’t have a solid framework on how to give and receive the feedback. The creator behind the notorious Ronaldo bust would probably have had a less dramatic experience if he just had asked for constructive feedback.

Constructive input minimizes the risk of a major backlash. It allows you to discover areas of improvement and widening your perspective on your current project.

An example of constructive feedback could sound something like this:

- I like this, but I suggest you add more of that here.

By stating strong examples gives the receiver guidance towards a clear direction and it provides the project with VALUE. When this is done the receiver should know where to allocate it’s energy and the next steps forward.

But remember to look out for emotionally based feedback. Having someone telling you what they like or dislike based on their personal taste won’t get you anywhere.

*

Big up to Emanuel Santos for staying true to his passion and not giving up when the world is laughing. His spirit and drive is something we all can learn something from.

xx

// M

Comments

More Advice

*

Advice

Tons Of Tips For New Art Directors and Copywriters

What advice would you give Art Directors and Copywriters trying to get into the advertising industry? This compilation video holds the answers to that question from over 15 Advertising Creatives. The advice varies from entry-level pros to seasoned...

Posted by: Kevin Forister
*

Advice

How ads are born

One of the most frequent questions I get from students is: "What are the steps a project goes through in an advertising agency?" Today, I'll take you through the process of an ad's lifecycle from the initial briefing to the final execution. This is...

Posted by: Kevin Forister
*

Advice

A creative's guide to getting a raise

Asking for a raise as an Art Director or Copywriter can be pretty terrifying. But it doesn't have to be. It just takes a little preparation, a little confidence, a little timing, and a little 4 minute and 26 second video. Watch at your leisure....

Posted by: Kevin Forister
ad: