Peak productivity: When does the UK feel most creative?

Published by

New research shows that UK employees feel at their most creative in the morning, with 11:05am being the peak time for productivity.

The study, from innovation funding specialist MPA Group, also shows that surprisingly 86% of workers can’t be creative when music is playing in the office and doctors and engineers take the longest to feel creative.

Interestingly, the morning was the most creative time across all industries, with the overwhelming majority of the 1,000 people asked claiming their best ideas come between 10am and 11.30am, as below.

Journalist - 9.48am

Architect - 10.06am

Designer - 10.16am

Scientist - 10.30am

Accountant - 11am

Teacher - 11.01am

Admin staff - 11.14am

Salesperson - 11.15am

Lawyer - 11.19am

Technician - 11.21am

Artist - 11.46am

Engineer - 11.54am

Doctor - 12pm

Office design and atmosphere are also important considerations for those wishing to maximise innovation. When asked what kind of working environment best encourages their creativity, a quiet office was the most popular choice, with 43% of workers claiming this will help them to create their most innovative ideas. A comfortable break out space (28%) was next followed by colourful or vibrant walls (22%).


When do you feel at your most creative? Let us know in the comments below and read MPA Group's guide to boosting your creativity at work for further inspiration.


More Careers



A creative's guide to getting a raise

Asking for a raise as an Art Director or Copywriter can be pretty terrifying. But it doesn't have to be. It just takes a little preparation, a little confidence, a little timing, and a little 4 minute and 26 second video. Watch at your leisure....

Posted by: Kevin Forister


The copywriter’s toolkit - part 3: How to get paid

Let’s look at an all-too-familiar scenario. The deadline - which was already tight - got moved up. The brief that you’d agreed to got changed as their client added more aspects to it. But in the interests of professionalism you cut all...

Posted by: Mr. Write


So, you've won an award...

Do industry awards just prey on pride? You don’t remember entering. You barely even remember the piece of work that’s been nominated. And you’ve certainly never heard of the Copywriting Republic Annual Presentation who are behind...

Posted by: Mr. Write