For Leaders and Learners

The creative industry’s connection to inspirational, educational and thought-provoking content.

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Advice

The sales pitch is dead, long live the sales pitch!

We don’t think we’ll be offending anyone if we argue the majority of sales pitches are boring. They should be the ultimate tools in persuasion and empowerment. After all, their goal is to convert leads. They should be engaging, memorable...

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Advice

Tons Of Tips For New Art Directors and Copywriters

What advice would you give Art Directors and Copywriters trying to get into the advertising industry? This compilation video holds the answers to that question from over 15 Advertising Creatives. The advice varies from entry-level pros to seasoned...

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Advice

How ads are born

One of the most frequent questions I get from students is: "What are the steps a project goes through in an advertising agency?" Today, I'll take you through the process of an ad's lifecycle from the initial briefing to the final execution. This is...

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Advice

A creative's guide to getting a raise

Asking for a raise as an Art Director or Copywriter can be pretty terrifying. But it doesn't have to be. It just takes a little preparation, a little confidence, a little timing, and a little 4 minute and 26 second video. Watch at your leisure....

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Advice

5 ways to create better marketing content

Agencies, in-house teams, freelancers - no matter who you are, our working lives are dominated by digital content. So what’s the challenge heading into 2020, and more importantly, what can you do to increase both the wellbeing and productivity...

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Advice

The copywriter’s toolkit - part 3: How to get paid

Let’s look at an all-too-familiar scenario. The deadline - which was already tight - got moved up. The brief that you’d agreed to got changed as their client added more aspects to it. But in the interests of professionalism you cut all...

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Advice

So, you've won an award...

Do industry awards just prey on pride? You don’t remember entering. You barely even remember the piece of work that’s been nominated. And you’ve certainly never heard of the Copywriting Republic Annual Presentation who are behind...

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Advice

5 ways retailer brands can learn from restaurants

How often do we walk into a retail space and find the joy and giddy expectation we usually associate with dining out in a restaurant? Not often enough, is probably the answer. There are of course exceptions in the retail sector, but compare flagship...

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Advice

Give them a word and they'll take a page

Make no mistake: your writing is worth money. But should you ever work for free? As much as it’s a milestone, you probably can’t remember the exact moment you first got a positive response from an application. But rest assured, at some...

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Advice

The advertising career aptitude test

There are so many jobs to choose from in the advertising industry, most of which are unknown to many students deciding what the hell they want to do after graduation. My hope is that this video helps make that decision easier when deciding what...

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Advice

Small or large business? Where to start your creative career

Starting your career can be one of the most exciting times of your life. Many graduates have their hearts set on making their name in a global company, with Google, Facebook and Apple all ranking in the top companies that young professionals want to...

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Advice

Portfolio Critique: OCAD University student vs Hawaii Tourism

From beautiful design on Hawaii Tourism to campaigns supporting nonprofit causes, Elsie Koziej's portfolio is filled with some pretty awesome advertising work. She is looking for outsider feedback, so don't shy away from throwing her some of your...

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Advice

6 ways to get commissioned as an illustrator

Getting your first commission as a creative in any field can be tough, but with self-belief, perseverance and a solid plan of action, you can bag that first client and kick on. Following a recent interview with California-based freelance cartoonist,...

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Advice

Fishing for Account Based Marketing

ABM writing is nice work if you can get it. And you can. For an industry where clear language is meant to be currency, the world of copywriting doesn’t half love those acronyms. B2B or B2C? What’s the expected ROMI? How are you...

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Advice

Why grad teams should think twice about joining a small agency

Think Small. One of the greatest ad campaigns ever created. But forget cars, I’m talking about small agencies. I know what I would be thinking as a shiny new ad grad reading this, but hear me out fledgeling creatives. When you embark on your...

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Advice

The copywriter’s toolkit - part 1: The secret archives

Building your library of spell books If there was a stereotypical mug for copywriters, it would have a slogan along the lines of ‘You don’t have to be a bibliophile to work here, but it helps!’ Actually, it would probably be...

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Advice

Top 10 reasons to update your website

If you're responsible for the website of your business or organisation, it can sometimes be a case of out of sight, out of mind once it's up and running… you may only look at or amend one or two pages from time to time until someone points...

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Advice

Reasons why graphic designers should go back into education

Graphic designers - never stop learning I’ve worked as a graphic designer for a long time, graduating from Wrexham Glyndŵr University in 1993 and working in various studios, bringing me to launch The Severn Agency in 2017. You might say that...

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Advice

An insider's guide to the 3D animation pipeline

The process of creating a 3D animation is much more complex than most people think. The number of steps to produce a 3D animated video can vary a great deal, depending on the animation studio involved and the scale of the project itself. But...

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Advice

Portfolio Critique: Copywriter takes on adidas

Isabella Ciardelli, a current account co-ordinator seeking to become a future copywriter, threw her book my way for a nice and friendly portfolio critique. She took on powerhouse brand adidas and also showed off her bilingual skillset in a campaign...

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Advice

Top 5 tips on getting the most from your profile

Header image: Mike Perkins At the time of writing, Creativepool is now home to well over 270,000 creatives, with 20,000 companies using the platform to find talent from across the globe. If you are a member on the platform, standing out among so...

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Advice

How to become an art director in a year

If you're starting from scratch with high hopes of becoming an art director in the ad industry and are willing to bust your ass for the next year to make it happen, this video is for you. I go month by month, curriculum style, in hope of providing a...

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Advice

The secret to amazing design mock ups

Creating mock ups to elevate your design has never been easier. Let's jump into a couple of quick resources to put your artwork into environment to better display your work on your portfolio or in presentations. Thanks for watching and I hope it...

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Advice

Portfolio critique: The farmer art director

Shane Matula reached out to me and asked how he can differentiate himself within his portfolio to stand out and get a job. Our goal? To critique his book and do just that. Let's roll up our sleeves, plant some seeds and try to help this farming...

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Advice

The art director toolbox

A guy named Jason Murray reached out with a collection of tools that I think would really help everyone out on this channel whether you are new to advertising or a seasoned pro. From inspiration to education and everything in between, this one...

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Advice

Portfolio critique: A trip to Summer camp

This year, we were fortunate enough to have an awesome intern by the name of Summer Campbell. She was brave enough to let me review her portfolio on the channel so, without further ado, let's get started. Leave any feedback you have for her below...

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Advice

How to become a copywriter in a year

Recently, a viewer reached out with only a year left before graduation and asked what he should do for the next 365 days to become a copywriter. Luckily, I know a guy who did just that. Today, we take a drive with Carter Skeen to see how he became...

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Advice

How to be a better entrepreneur

In the digital age, anyone can become an entrepreneur. Unfortunately, not everyone is a good entrepreneur. While there is no single skill that can turn someone into a more successful entrepreneur overnight, there are some essential skills that you...

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Advice

How to convince an angel to fund your start-up

Financing a start-up business can often be one of the most challenging tasks in an entrepreneur’s journey. While some people manage to save enough over a number of years and others may choose to take out a business loan, often the preferred...

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Advice

How to achieve a work-life balance

Many people nowadays are juggling demanding full-time jobs, family life and other daily commitments, which can make achieving the elusive work-life balance seem impossible. However, maintaining a work-life balance is essential to your overall...

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Advice

How not to blow it as an intern

Not too long ago, I gave a quick presentation to the interns at my agency on how not to blow this amazing opportunity that is an internship. With a foot in the door, this is the time to strike and crush being an advertising intern. This video...

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Advice

The 10 most popular US states for British workers

Jobseekers in Britain keen on chasing the American dream are most likely to be looking for roles in California, New York and Florida, according to new data released by the world’s largest job site, Indeed. But while UK searches accounted for...

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Advice

5 ways to gamify rewards in the workplace

A recent report published by workplace incentives and rewards provider One4all Rewards showed that the majority of UK workers would welcome a gamified approach to rewards. Reacting to the results, below, the company offers five top tips on how you...

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Advice

Majority of UK workers want gamified rewards system

New research reveals that most workers in the UK would welcome the introduction of a gamified rewards system in the office. A survey of 1,000 UK workers was carried out by workplace incentives and rewards provider One4all Rewards and published in a...

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