For Leaders and Learners

The creative industry’s connection to inspirational, educational and thought-provoking content.

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Advice

The Employer Guide to Remote Working

As the world prepares for even more strict measures of lockdown, we decided to provide guidance on how to handle remote working for your employees. The below guide collects information from official sources, such as the UK Government's website, and...

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Advice

Remote Control: Monetising your lockdown

Panic mode has officially been engaged and no industry is safe from the fallout. The tendrils of COVID-19 have spread with wanton abandon, latching onto every sector; decimating some whilst only wounding others. For freelancers, the sting is...

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Advice

How to ensure your CV wins the ATS game

A CV is a very important tool when it comes to getting you hired. It should include important information about your work experience, your skills, and your education and building one is a great way to ensure you have a good chance of getting a...

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Advice

Investing In Your Craft

Whether it's committing to learning a new skill or developing further professionally, betting on yourself and simply giving yourself the opportunity to progress is vastly important to your overall career growth. Sometimes it can come at a slight...

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Advice

3 golden rules for being a better freelance partner

Freelancers (like you) are increasingly becoming an integral part of the modern business environment. Technology and collaboration tools allow people to work from anywhere and communicate with anyone, at any time, all over the world. And online...

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Advice

What Is An Art Director?

What even is an Art Director? That's the question I asked many current and past Art Directors in today's video and well... it's kind of hard to explain. The role is broad and multifaceted so summing up the job in a simple and concise way is kind of...

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Advice

Let's Stop BSing In Advertising

We're all at least a little bit guilty of at some point BSing our way through a presentation, from talking about industry-changing trends that still aren't completely defined (like 5G) as if we're experts, or throwing a skill on our résumé that...

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Advice

Burnout: It's not just for millennials!

While agencies are understandably focusing on the wellbeing of their younger workers, stress affects all of us. When asked to give an insight into how we approach mental health at Southpaw, our CEO Tom Poynter argued that senior industry staff are at...

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Advice

The key to building a successful employee training programme

One of the essential element of any successful business is well-trained employees. Skills, training, experience and knowledge are always in high demand. Efficiency and safety are the names of the game and the more productive an employee is, the...

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Advice

A Fun Little Exercise On Building A Brand

Today's video is all about brand building. At my first agency, Screamer Co., we helped client's find their brand voice. In the discovery phase of doing that, we hosted a fun little exercise to help them look at their brand in a fresh, new way. It was...

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Advice

How to Retain Your Audience in 2020

Do you actively think about how your visitors come to you? If you’re still relying on erratic websites and referral traffic, the mercy of social media algorithms, and Google - where over 50% of today’s searches result in zero clicks - you...

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Advice

Why it’s worth £6,000 a month to keep you out of a job

Dreams are funny old things. You’re playing for Scotland and you’ve just scored the winning goal in the dying minutes of the World Cup final - a clear giveaway this is a dream ­- the referee’s blown the whistle… and you...

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Advice

Interview Questions For Advertising Creatives

If you're prepping for an upcoming interview in the creative advertising field (specifically to become an Art Director or a Copywriter), this video just might be for you. The contents of this video contain questions I've asked in interviews over the...

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Advice

What is the difference between web development and web design?

Anyone looking for a new website or to redesign an existing one will have likely at some point been confused by the terms "web development" and "web design." Even if you thought you had an idea what they were about, the lines can become so blurred...

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Advice

Focus on freelancing: You’ve got the gig, now what?

5 ways to collaborate better with your new client When starting out as a freelancer, it’s not uncommon to think that the hard part will be getting new clients in the door. While that’s certainly no easy feat, making those clients...

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Advice

Creative insights: Oliver Lyu on a career in stock music 

Shutterstock isn’t just the internet’s go-to repository of stock images, it’s also home to thousands of stock music tracks that offer a more affordable solution for filmmakers who might not have the funds to licence Taylor Swift...

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Advice

Q&A: Can You Do This Whole Art Director Thing?

In today's Creative Q&A, we jump into questions over self doubting your ideation abilities, what portfolio schools look for in new applicants, and how to prepare to break into niche markets. If you have questions of your own for an upcoming video,...

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Advice

Making the jump from Designer to Head of Design

The jump from designer to Head of Design is like that from musician to conductor. A designer is a highly skilled specialist that performs as a part of a larger ensemble. The Head of Design decides how to interpret new works, unifies the performers,...

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Advice

Straight Talk: Outing Adland's Homophobia

First, let’s address the pink elephant in the room and say: yes, things have obviously come a long way since Stonewall, and no, in an ideal world, being an LGBT+ BOGOF creative team wouldn’t be noteworthy. But this isn’t an ideal world and...

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Advice

File Organization Tips For Art Directors

Today, we enter the exciting world of creative file management. I know. Sounds thrilling! But keeping your projects organized as a Graphic Designer or Art Director is crucial when things get busy. I've been using the same system for the past 8 years...

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Advice

How Much Money Does An Art Director Make?

How much money do you make as an Art Director in the advertising industry? This video is a simple aggregation of research, mostly made up of that sweet, fun statistical salary data from Glassdoor.com, Salary.com, and Payscale.com. If you're curious,...

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Advice

Steps To Creating An Ad Campaign From Scratch

If you want to be an Art Director or Copywriter, you've got to have a portfolio. But putting a portfolio of work, of ads, of campaigns together is kinda terrifying in the beginning. Where do you start? Well... you could start with this video. :)

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Advice

The sales pitch is dead, long live the sales pitch!

We don’t think we’ll be offending anyone if we argue the majority of sales pitches are boring. They should be the ultimate tools in persuasion and empowerment. After all, their goal is to convert leads. They should be engaging, memorable...

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Advice

Tons Of Tips For New Art Directors and Copywriters

What advice would you give Art Directors and Copywriters trying to get into the advertising industry? This compilation video holds the answers to that question from over 15 Advertising Creatives. The advice varies from entry-level pros to seasoned...

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Advice

How ads are born

One of the most frequent questions I get from students is: "What are the steps a project goes through in an advertising agency?" Today, I'll take you through the process of an ad's lifecycle from the initial briefing to the final execution. This is...

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Advice

A creative's guide to getting a raise

Asking for a raise as an Art Director or Copywriter can be pretty terrifying. But it doesn't have to be. It just takes a little preparation, a little confidence, a little timing, and a little 4 minute and 26 second video. Watch at your leisure....

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Advice

5 ways to create better marketing content

Agencies, in-house teams, freelancers - no matter who you are, our working lives are dominated by digital content. So what’s the challenge heading into 2020, and more importantly, what can you do to increase both the wellbeing and productivity...

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Advice

The copywriter’s toolkit - part 3: How to get paid

Let’s look at an all-too-familiar scenario. The deadline - which was already tight - got moved up. The brief that you’d agreed to got changed as their client added more aspects to it. But in the interests of professionalism you cut all...

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Advice

So, you've won an award...

Do industry awards just prey on pride? You don’t remember entering. You barely even remember the piece of work that’s been nominated. And you’ve certainly never heard of the Copywriting Republic Annual Presentation who are behind...

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Advice

5 ways retailer brands can learn from restaurants

How often do we walk into a retail space and find the joy and giddy expectation we usually associate with dining out in a restaurant? Not often enough, is probably the answer. There are of course exceptions in the retail sector, but compare flagship...

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Advice

Give them a word and they'll take a page

Make no mistake: your writing is worth money. But should you ever work for free? As much as it’s a milestone, you probably can’t remember the exact moment you first got a positive response from an application. But rest assured, at some...

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Advice

The advertising career aptitude test

There are so many jobs to choose from in the advertising industry, most of which are unknown to many students deciding what the hell they want to do after graduation. My hope is that this video helps make that decision easier when deciding what...

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