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TMW Unlimited – Lynx

TMW Unlimited has created a candid digital campaign for Lynx about what it means to be a man in 2017. The “Men In Progress” campaign comprises nine videos featuring a cross-section of British men talking honestly about a range of personal topics, from the last time they cried to how they feel about their body and even their relationships with their fathers. The stripped-back, monochrome films put the viewer's attention squarely on the men, their opinions and their stories. The final film in the


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