Advertising

*

Nice and Serious and Adelphoi Music help Ben and Jerry's champion love over hate

Published by

Adelphoi Music has teamed up with singer-songwriter, Ben Cocks, to create a compelling new track to accompany a social activism campaign from the iconic Ben & Jerry’s ice cream brand, which champions social inclusion at a time of increasing division. Adelphoi Music; an agency that connects brands with their audiences around the world through a worldwide network of musicians, producers, recording artists, strategists, A&R’s, creatives and music supervisors; worked with creative agency Nice and Serious on the activation. Like the animation it accompanies, One Sweet World sets out with a simple message; that an inclusive and welcoming society starts with a belief that we all deserve respect, whatever our backgrounds. The track is a catchy folk number, featuring a sombre piano intro that accompanies the film’s initial melancholic mood, before elevating into an uplifting emotional climax. Adelphoi Music worked closely with Ben to create the bespoke composition, which will be released in full-length across all major distribution channels, alongside the online campaign’s European launch.

The musician explains: “This idea of a divided country was something I could definitely recognise in post-Brexit Britain. Music is often used to bring people together, so I jumped at the chance to be involved. I needed to help tell the story of a sour world turned sweet, so I kept the changes in harmonies quite subtle to add an element of happiness without it being too jarring. Being musicians themselves, the Adelphoi Music team are a dream to work with professionally and really understand the creative process, which made this collaboration so effective.” Max De Lucia, Producer and Head of Brands at Adelphoi Music, adds: “This was a great opportunity to create something very special that immerses the audience in reflection and captures the cultural relevance of this important and timely issue. Collaborating with Ben has been a pleasure; together with his talent, we’ve been able to create a moving piece that we think will resonate with people on a human level.”

*

Comments

More Advertising

*

Advertising

All 20 Premier League clubs say there's No Room for Racism

The English Premier League has released a new video featuring all 20 clubs in the division to clarify its stance on racism and encourage supporters to report abuse. The latest phase of the No Room For Racism campaign will be visible at all Premier...

Posted by: Creativepool Editorial
*

Advertising

Behind the Idea: Bringing Honda back up to speed

Valtteri Bottas may have won the 2019 Japanese Grand Prix at Suzuka yesterday but the prize for the coolest ad to promote the event goes to Digitas UK and Honda. The high-octane animation is a collaboration with Mainframe and a sequel to the Powered...

Posted by: Creativepool Editorial
*

Advertising

Women’s Equality Party launches ads against abuse in Westminster

The Women’s Equality Party (WEP) has launched a series of ads asking why MPs facing unresolved allegations of harassment and abuse have been allowed to keep their jobs. WEP’s poster, print and social media ads (below), created by Quiet...

Posted by: Creativepool Editorial
ad: