Advertising

*

AKQA Announces Future Lions 2017 Winners

Published by

Global award encourages students to create tomorrow by going beyond the limits of today

AKQA announced the winners of Future Lions, the official student awards at the Cannes Lions International Festival of Creativity. Future Lions attracted more than 2,100 students from 64 countries, making it the most successful year to date.

Berghs School of Communication is named Future Lions School of the Year, having received more shortlisted finalists than any other school. This is the fourth year in a row that Berghs has won this recognition. 
 
Each winning team and Berghs School of Communications were awarded with the Future Lions trophy on stage in the Debussy Theatre at the Palais des Festivals, Cannes. The ceremony was hosted by AKQA Managing Director Sam Kelly and Group Creative Director Ian Wharton
 
Sam Kelly said: “This year’s winners showcased innovation and curiosity, beginning a career that holds no boundaries. All their ideas demonstrate the desire for brands to make a meaningful impact to our future.”
 
Google was the official partner of Future Lions for the fourth year running.
 
Now in its 12th year, Future Lions continues its global reach with the next generation, launching the careers of over 70 of today’s best creatives. This year’s theme encouraged those to go beyond what’s expected to create the future.
 
The five winning ideas and teams are:

Ask the Candidates

Brand: CNN
Team: Yeon Sang Yoon and Jin Sug Park
School: School of Visual Arts, United States

*

BeHeard

Brand: Vocal ID
Team: Daniel Criado Zilch, Luis Camacho Cabo and Pablo Criado Martínez
School: Miami Ad School Madrid

*

Google Assistant KIDS

Brand: Google
Team: Min Young Park, Jisoo Hong and Ji Hoon Kim
School: School of Visual Arts, United States

*

MediBrush

Brand: Kolibree
Team: Gabriela van der Linden and Aleksandr Bobrov
School: Miami Ad School Europe

*

BoseNeuro 35

Brand: Bose
Team: Stanley Hines Jr., Xia Du and Limah Taeb
School: VCU Brandcenter, United States

*
To learn more about the 2017 Future Lions winners, please visit here

Comments

More Advertising

*

Advertising

10 nutty Snickers ads to satisfy your day

Snickers has always had a reputation for being the chocolate bar that conquers hunger fast and its oddball advertising through the BBDO network has backed up that claim in entertaining fashion. The brand has been a serial advertiser at the Super...

Posted by: Industry Updates
*

Advertising

Engagement better than eyeballs for brands

Content which engages the right consumers rather than attracting an endless stream of clicks from irrelevant customers is what brands should be aiming for. A panel at Creativepool’s Connect: London festival agreed that it is better for content...

Posted by: Industry Updates
*

Advertising

Ryan Giggs’ brother Rhodri signs for Paddy Power

Rhodri Giggs has been unveiled as the face of Paddy Power’s new ‘loyalty’ campaign via an ad which mocks his ex-pro footballer brother Ryan and the affair which shocked the UK. In the tongue-in-cheek spot, Rhodri pokes fun at...

Posted by: Industry Updates