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Ads of the Week: Wieden+Kennedy, BETC, Uncommon and more

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Three – #PhonesAreGood

If it weren’t for your mobile how would you find love lounging on the sofa? Buy new shoes sitting on the toilet? Or get a pizza stonebaked, seasoned and delivered to your door at the drop of a thumb?

This ad from Wieden+Kennedy London shot by Ian Pons Jewell for Three celebrates the fact that life is much easier with your smartphone.

Canal+ – The Idea

French cable network Canal+ is known for creating popular original content such as series Spiral, The Young Pope, Versailles and The Bureau, but also for its support of French cinema production.

This week, it launched Canal+ Creates consolidating its role as a major pillar for creation in France and Europe. The company marked the occasion with this inspiring spot from BETC Paris and director Ivan Grbvic which delves into the mind of a screenwriter.

Habito – Mortgage Hell

Mortgage firm Habito is back with the second installment of its Hell or Habito campaign, which follows this animation released a few weeks ago.

Created by Uncommon Creative Studio and directed by Andy Baker via Strange Beast, the new ad focuses on the slew of jargon that tends to come up when buying a house.

HSBC – Mind Your Business​

This spot created by Grey London sees British comedian Richard Ayoade appear in his third outing for HSBC to promote the banking service as a champion for UK businesses.

Adam Gunser is the director through Darling Films and the ad explores a range of modern companies and consumerism. Post was completed at The Mill with audio post from Grand Central Recording Studios.

Volvo Construction Equipment – Pump It Up

Pump It Up Hollywood actor and iconic action star Dolph Lundgren pumps up a group of excavators in this ad for Volvo Construction Equipment.

The machines perform push-ups, pull ups and side-to-sides as Lundgren coaches on to a familiar soundtrack courtesy of Technotronic. The film is created by Forsman & Bodenfors and directed by Tompa & Rondo via The Producers.

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